Job Description
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About Us :
WX Brands and Bread & Butter Wines has taken the wine industry by….not overthinking it.
- 2 fastest growing wine brand in the US (super premium price segment) with the #1 Pinot Noir
- 6X consecutive Impact Magazine Hot Brand Winner and Blue Chip Winner, showing 10-years of consecutive & substantial growth
- 1 US Brand in Canada and #4 overall
- 1 Premium brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway
The results speak for themselves!
At Bread & Butter, we believe the best things in life are simple pleasures. The same is true for wine. Which is why we believe in making simply enjoyable wine without pretension. And we think it's best enjoyed the same way. No fuss over pairings or overthinking the terroir, just wine, meant to be enjoyed.
We leverage Don’t Overthink It as a way to celebrate simplicity and help free our audience from the complexities that prevent them from enjoying life to the fullest.
Position Summary
Reporting to the Global Director of Brand Marketing, the Senior Brand Manager will serve as the champion of the Mainstream Portfolio, highlighted by Bread & Butter Wines.
The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams. This role will be especially focused on US initiatives for Bread & Butter.
The Senior Brand Manager will act as lead and brand champion for other priority brands with support of the Marketing Director.
This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato, CA headquarters.
Key Focus Areas Include, But Are Not Limited To
Playing a leadership role in Bread & Butter’s ambition to be a top 20 US wine brandActing as a brand expert in the company with ownership of brand positioning and target consumer articulation for Bread & Butter and other priority brandsInternal & External Brand Champion : Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.)Supporting Marketing Director in evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equityDevelopment of long-term brand growth plan and annual business plansA supporting role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicableShared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitabilityLeading brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insightsActing as internal liaison with cross functional teams, including but not limited to : Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OPSupporting the long-term innovation strategy of the brand and leading the execution and go to market strategy of all new product introductionsDeveloping actionable insights from depletion & scan data on a weekly and monthly basisRequirements (Education & Experiences)
Bachelor’s Degree in related field required; Master’s Degree preferred7 years of brand marketing experience, ideally in the CPG industryStrong understanding of the 3-tiered distribution system and a passion for and desire to be immersed in the wine businessDemonstrated success in developing junior-level talentPassion for building brands and proven track-record of breakthrough consumer advertising, retail activation, and media executionProven success partnering with sales teams & mobilizing to achieve business goalsAble to mobilize agencies around an inspiring vision and focused briefs / feedbackExperience working with syndicated data sources (Circana / Nielsen) to make informed decisionsBusiness acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights, financial and P&L understandingThink like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environmentBudget management expertiseBusiness & Leadership Skills
WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & plays hard. Celebrates successesKNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from othersLASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing lessSELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities changeVALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversityWith offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.
WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022, 2023, and 2024 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks
WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!
You can find out more by visiting our website : www.wxbrands.com
Compensation : From $135,000 to $155,000 per year
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Salary : $135,000 - $155,000
