What are the responsibilities and job description for the Content Marketing Specialist position at Nasdaq?
Nasdaq seeks an experienced and creative storyteller to channel the brand voice and serve as the Content Marketer for the Nasdaq Corporate Solutions, inclusive of Governance, Sustainability, and Investor Relations businesses. Dynamic, fresh, and timely content and messaging are critical to our businesses, helping capture attention of our target audience and maximize engagement and reach across sales and marketing programs.
The Content Marketer will be responsible for managing the entire content creation process for a variety short-form, long-form, and digital assets, such as research papers, blog posts, fact sheets, best practice guides, whitepapers, video scripts, social media, and more. This individual may also be required to support research, copywriting, and editing as needed.
This role reports to the Head of Content Marketing for Nasdaq Corporate Solutions and will collaborate with the broader marketing and business teams, across Portfolio Marketing, Growth Marketing, Digital Marketing, Client Marketing, and Events & Partnerships functions. This role is critical in helping showcase the business's expertise and supporting demand gen efforts throughout the buyer journey.
Responsibilities
Content Planning :
- Manage editorial calendar, inclusive of product, thought leadership, and video assets, to effectively prioritize content requests across three businesses
- Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms, and audiences
- Leverage internal and external data sources to quickly react to trends and cultural moments
- Monitor thematic landscape and audience opportunities and challenges to identify actionable content that educates and informs, generates interest, and inspires meaningful conversation with buyer personas
- Be familiar with the Corporate Solutions product suite and buyer personas (across Governance, Sustainability, and IR) to support product content planning and development
- Partner with other marketing functions to determine content gaps and needs in alignment with organic and inorganic strategies and campaigns
Content Development :
Content Performance :
Competencies
This position offers the opportunity for a hybrid work environment (2 days a week in office) , providing flexibility and accessibility for qualified candidates.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and / or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.
In addition to base salary, Nasdaq offers significant other compensation (annual bonus / commissions and equity), benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to : skill set, experience, education / training, business needs and market demands.
Nasdaq's programs and rewards are intended to allow our employees to :
For more information, visit Nasdaq Benefits & Rewards Career page
