Expansion Growth Marketing Specialist

As a Growth Marketing Specialist focused on Customer Expansion, you will develop and execute strategies aimed at increasing engagement and expansion within our existing client base. This role requires a balance of data analysis, strategic thinking, and creative execution to unlock additional value from established relationships.

Reporting into the Head of Growth Marketing, you will work closely with Revenue and Marketing teams to develop and optimize multi-channel marketing campaigns all stages of the buyer’s journey. You will also analyze and report on campaign performance, identify best practices and trends, and provide insights and recommendations for improvement and next steps. We take an account-based marketing approach so your ability to understand multiple segments of our client base to execute multi-channel programs that resonate with customers is critical to success.

Key Responsibilities

• Develop and execute segment-based marketing strategies to drive upsell and cross-sell opportunities within the existing client base
• Collaborate with Revenue teams to identify expansion opportunities and develop targeted campaigns
• Create and execute account-based marketing programs for strategic accounts and support engagement with opportunistic personas
• Design and implement client campaigns based on usage patterns and engagement metrics
• Support field marketing initiatives focused on client education and relationship building
• Measure and optimize marketing campaigns to maximize ROI and client lifetime value
• Partner with product marketing to effectively communicate new feature releases and product enhancements
• Analyze client behavior and feedback to identify trends and opportunities for growth
• Work cross-functionally with revenue, product, content, and creative teams to ensure consistent messaging
• Maintain deep understanding of competitor positioning and market trends to inform strategic recommendations
• Collaborate with sales to understand local content needs and work with Content Marketing to solution for gaps quickly and at pace with needs
• Follow centralized process to ensure workflow efficiency and communicate with stakeholders and managers for timely visibility
• 5-7 years of marketing experience in SaaS, B2B technology, or financial services
• Demonstrated success in client expansion, retention, or account-based marketing
• Experience with customer journey mapping and lifecycle marketing
• Strong data analysis skills with ability to derive insights from complex datasets
• Knowledge of financial markets and analytics solutions preferred
• Excellent communication and stakeholder management capabilities
• Bachelor's degree in Marketing, Business, or related field
  
  

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
  
  

For more information, visit Nasdaq Benefits & Rewards Career page.