Retention Marketing Associate

We are a pioneering travel brand known for our aspirational style and innovative approach to high-quality travel accessories. Our commitment to excellence shines through our customer-centric focus and growth mindset, driving us to create a meaningful impact and redefine travel experiences. As leaders in both online and offline marketplaces, we set the standard for excellence with our unmatched quality and cutting-edge designs.About the role : The Retention Marketing Specialist is pivotal in driving and accelerating our efforts in engaging and retaining existing customers and managing end-to-end funnel stage metrics for an acquired user to drive better retention. This role involves close coordination with cross-functional teams and optimizing customer journeys with growth principles to drive performance.Key Responsibilities : Responsible for the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.Execute and manage key reactivation mediums like Push / SMS / Email / WhatsApp and Web channels.Identify customer personas, create relevant customer cohorts, and develop strategies to target these customers effectively across channels.Execute the CRM Plan using user segmentation to create custom and more relevant communications, pushing users down the funnel.Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.Analyze data to understand key pain points, effective communication, ideal conversion times, etc.Work closely with the creative team to define email / WhatsApp templates to drive campaigns.Analyze results, highlight learning, synthesize recommendations, and drive growth strategy. Perform extensive campaign analysis and reporting daily, weekly, and monthly to find growth opportunities.Work closely with internal stakeholders to understand customer journeys and improve / optimize current processes with the right communication.Requirements & Qualifications : 2-3 years of D2C industry experience in creating mobile / web application journeys and campaigns on tools like MoEngage, Clevertap, and other martech tools.Graduation or Postgraduation in Digital Marketing or any equivalent degree.Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.Experience with data tools like Mixpanel, Metabase, and basic SQL queries is a must.Knowledge and experience in digital analytics and an understanding of consumer behavior.Experience in a high-growth startup with similar responsibilities.Understanding of measurement tools like Appsflyer, GA, etc., would be a plus.Must be data-driven with strong problem-solving and analytical skills.Why should you join us?Innovative Culture : You will be part of a forward-thinking company and aspirational brand that leads the way in travel accessories with cutting-edge designs and creative solutions across marketplaces.Growth Opportunities : You will thrive in a transparent environment that encourages professional growth and development, offering opportunities to advance and make a meaningful impact.Customer-Centric Focus : You will be part of the team that puts customers first, driving us to continuously improve and innovate based on their needs and feedback.Dynamic Work Environment : You will experience a vibrant and supportive work culture where collaboration and fresh ideas are valued and nurtured.If you are a passionate and ambitious individual who strives to make a difference and can be a part of our team that’s driving the future forward, we want to hear from you!We look forward to exploring how your skills and aspirations align with our vision!#J-18808-Ljbffr