What are the responsibilities and job description for the Marketing Manager (Hotel) position at Nassau Inn?
The Historic Nassau Inn located in downtown Princeton NJ
Marketing Manager
- Experience: Minimum of 3 years of marketing experience, preferably within the hospitality industry, with a proven track record of successful campaign execution and team leadership.
Overview:
Princeton, NJ hotel is seeking an experienced and dynamic Marketing Manager to lead our marketing efforts, drive brand awareness, and attract guests across all segments, including leisure, corporate, and group business. This role is essential in positioning the hotel as a premier destination and ensuring a consistent message across all channels. The Marketing Manager will work closely with the sales, revenue, and operations teams to achieve strategic objectives and drive revenue growth.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies to promote the hotel's services, including accommodations, dining, events, and meetings.
- Brand Management: Ensure all marketing materials, campaigns, and communications align with the hotel’s brand standards and voice.
- Digital Marketing: Manage online presence through the hotel’s website, social media platforms, email marketing, SEO/SEM, and paid advertising to increase visibility and drive traffic.
- Revenue Optimization: Collaborate with the revenue management team to develop and execute pricing strategies, promotions, and packages that align with market demand.
- Public Relations and Partnerships: Cultivate relationships with local media, tourism boards, influencers, and other partners to enhance the hotel’s visibility and reputation.
- Event Marketing: Work with the events team to market hotel-hosted and third-party events, ensuring maximum attendance and engagement.
- Market Research and Analysis: Analyze market trends, competitor strategies, and guest feedback to identify opportunities and challenges; adjust marketing strategies accordingly.
- Budget Management: Assist with the development of and manage the marketing budget, ensuring cost-effective use of resources and maximizing return on investment.
- Leadership: Lead the marketing efforts and foster creativity and ensure alignment with the hotel’s goals.
Qualifications:
- Experience: Minimum of 3 years of marketing experience, preferably within the hospitality industry, with a proven track record of successful campaign execution and team leadership.
- Skills:
o Strong knowledge of digital marketing, content marketing, and social media strategies.
o Exceptional communication, organizational, and project management skills.
o Ability to analyze data and metrics to inform decision-making.
o Strong leadership and team collaboration skills.
o Creativity and a passion for the hospitality industry.
What We Offer:
- Competitive salary
- Comprehensive health benefits
- Paid time off and vacation benefits
- Opportunities for career growth and professional development
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This role is ideal for a forward-thinking marketing professional who is passionate about the hospitality industry and eager to make a significant impact.
Come join our Team!
The Nassau Inn
10 Palmer Square
Princeton NJ 08542
www.nassauinn.com
Job Type: Full-time
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person