What are the responsibilities and job description for the Regional Marketing Manager – West position at Nasuni?
Regional Marketing Manager - West Coast with flexibility to travel up to 30%
Nasuni is seeking a strategic, results-driven Regional Marketing Manager to lead the go-to-market execution and regional planning across Pacific Northwest, California, and surrounding areas. This role owns the marketing strategy across all customer segments (Commercial, Enterprise, and Strategic) and is key to driving regional growth.
As the regional marketing lead, you'll build and execute integrated marketing plans in partnership with Sales, SDRs, Channel, Alliances, Customer Marketing, and Account Management. Your primary focus will be on generating net-new pipeline, while also supporting customer expansion initiatives through close collaboration with post-sales teams.
This is a high-impact, cross-functional role ideal for someone who thrives in a fast-paced, collaborative environment and is motivated by driving measurable results.
Key Responsibilities
- Own the end-to-end marketing strategy for the Western region, aligning with regional sales goals across all customer segments.
- Develop and execute multi-touch campaigns that prioritize net-new pipeline generation, while also contributing to expansion within existing customer accounts.
- Partner closely with:
- Regional Sales Leaders to align on pipeline targets and field priorities
- SDRs to activate demand and drive outbound engagement
- Channel & Alliance Managers to co-develop and execute joint partner and technology alliance campaigns
- Customer Marketing & Account Managers to align on expansion, retention, and advocacy strategies
- Product Marketing to localize messaging and tailor campaigns for regional relevance
- Track, analyze, and report on campaign performance and pipeline contribution to sales and marketing leadership.
- Travel to support regional events, customer-facing activities, and field programs (~30% travel expected).
What You Bring
- 5 years of field marketing experience in B2B SaaS or enterprise tech
- Demonstrated ability to build and execute integrated GTM programs with Sales, SDRs, Channel, Alliances, and Customer teams
- Strong track record of generating net-new pipeline and influencing customer expansion
- Familiarity with the full marketing funnel and sales process
- Experience in the cloud storage, security, infrastructure, or SaaS industry is a strong plus
- Knowledge of the target personas, including IT, infrastructure, and security buyers—and the events, formats, and tactics that resonate with them regionally
- Proficiency in Salesforce; HubSpot or similar MAP experience preferred
- Excellent project management, communication, and collaboration skills
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization's risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:
- Best in class employee onboarding and training
- "Take What You Need" paid time off policy
- Comprehensive health, dental and vision plans
- Company-paid life and disability insurance
- 401(k) and Roth IRA retirement plan
- Generous employee referral bonuses
- Flexible remote work policy
- 10 paid holidays
- Wide array of wellbeing offerings
- Pre-tax savings accounts with company contributions
- An Employee Assistance Program to help deal with life's difficulties and stressors
- Great team culture and social activities
- Collaborative workspaces
- Free on-site fitness centers and stocked kitchens in select office locations
- Professional development resources
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.
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