Digital Marketing Strategist

Job description

Digital Marketing Strategist

Department: Communications, marketing, and public relations

• Demonstrate a keen understanding and capabilities of social media and digital advertising platforms including Facebook, Instagram, GoogleAds, YouTube, LinkedIn, etc.

• Create content for social channels including but not limited to Facebook, Instagram, LinkedIn, Youtube, etc.

• Oversees social media content planning, production publishing, and community management for all social platforms.

• Lead digital strategy projects from start to execution, providing quick action, sound judgment, enhancements, and recommendations.

• Ability to develop a multichannel digital plan, including SEO and optimization, social media content creation and monitoring.

• Analyze digital data to draw key recommendations around website optimization

• Conduct social media audits to ensure best practices are being used

• Monitor key online marketing metrics to track success

• Ensure that the brand message is consistent

• Fluent in managing paid advertising, optimizing campaigns, sourcing images, writing ad copy, and setting up campaigns within Facebook Ads Manager and Google Ads.

Brand Management

• Actively monitor to ensure proper and consistent use of logos and other graphic elements across all organizational entities.

• Leads a group of social media contractors ensuring brand standards are met.

• Implement and monitor systems and procedures necessary for a cohesive brand experience across all platforms in all locations

Education and/or Experience

• Bachelor?s degree in marketing, public relations, or journalism from an accredited college or university is required.

• Minimum of 5 years' experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit or association sector.

• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.

• Understanding of graphical elements and presentation software such as Canva, PowerPoint, Excel, Adobe Creative Suite is desirable.

• Strong creative, strategic, analytical, organizational, and personal sales skills.

• Computer literacy in word processing, database management, and page layout.

• Commitment to working with shared leadership and in cross-functional teams.

• Strong oral and written communication skills.

• Ability to manage multiple projects at a time.

• Experience working with internal collaboration tools, such as SharePoint, Microsoft Teams, and Intranets, while working collaboratively with different teams across an organization.

This job description is not intended to be all-inclusive. The employee may perform other related duties as assigned.

Job Type: Full-time

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• Columbus, OH 43219 (Required)

Work Location: In person