Senior Regional Specialist

THE OPPORTUNITY

The National League of Cities is an organization based in Washington, D.C., comprised of city, town, and village leaders across the country focused on improving the quality of life for their current and future constituents. With over 100 years of dedication to local governments' strength, health, and advancement, NLC has gained the trust and support of more than 2,000 cities, towns, and villages nationwide. We are a dynamic and forward-thinking organization dedicated to supporting municipal leaders and driving positive change in communities across the nation.  

POSITION OVERVIEW

Consistent with the mission, vision and values of National League of Cities, implement membership programs that grow NLC membership and build overall awareness of NLC service offerings.  Build and maintain strong working relationships with members in assigned portfolio to increase their engagement in NLC activities.

DUTIES AND RESPONSIBILITIES 

1. Member City Administration
   • Manage a portfolio of NLC member cities. Maintain regular communication with key city officials and staff.
   • Receive and respond to member inquiries and requests regarding NLC services and programs in a prompt and informed manner. 
   • Track inquiries and requests from members and non-members utilizing NLC’s customer management database(s).
   • Track participation of member city officials and staff in NLC activities. 
   • Collect member dues; monitor billing cycles and initiate collection efforts when appropriate.
   • Implement targeted marketing and engagement programs to retain existing members, as directed by the Program Director.
   • Build awareness of NLC services and programs through targeted communications and materials, the value those services provide to cities, and the methods by which new members can most easily engage with and utilize our services.
   • Promote NLC products and services to city representatives.

1. Member Recruitment and Retention
   • Implement marketing programs, as directed by the Program Director, to recruit and retain members in alignment with the overall membership strategy.
   • Assist with market research to identify potential members as needed.
   • Assist with the creation of website content, newspaper content, brochures, information sheets, and other materials that support the deployment of marketing programs.
   • Implement marketing and messaging programs that connect first-time conference attendees with NLC service offerings. Follow-up with attendees to build interest in and attain NLC membership.
   • Establish communication with prospective members (phone, letters, emails) and assist in the development of sales presentations as needed.
   • Travel to member and non-member cities to promote NLC membership
   • Implement membership outreach and engagement strategies as directed by the Program Director.

1. Council Management
   • Plan and execute multiple council meetings and activities throughout the year.
   • Provide staff support to council(s), communicating proactively and effectively with council leadership and members
   • Implement strategies and tactics to increase participation in council meetings at NLC’s conferences.
   • Develop dynamic council meeting agendas designed to help attendees grow professionally and enhance their effectiveness as municipal roles
   • Coordinate council communications and outreach to members.
   • Communicate/coordinate council activities with other NLC staff as required.

1. Member Data Administration
   • Update member and non-member data in Netforum on a consistent and regular basis
   • Cross-reference rosters supplied by non-members with NLC databases for prospective members.
   • Provide updated outreach data to vendors for mass mailings and other communications.

1. Meetings & Events
   • Promote NLC membership at meetings, events, and conferences throughout the year.  
   • Assist with the annual voting and credentialing governance process at the national conference.
   • Coordinate the membership recognition program showcased at the national conference.   Create member award certificates and plaques for membership anniversaries.
   • Remain aware of current NLC strategies, activities, and services to provide accurate and timely information to members and NLC staff.
   • Perform other duties and complete special projects as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in strategic communications, marketing/public relations, public administration, business administration, or related field
• 3 years of related experience required, preferably in a non-profit association or organization
• Intermediate and advanced MS Office skills (Word, Excel and PowerPoint)
• Demonstrated knowledge of computer databases, preferably experience with netFORUM
• Demonstrated knowledge of Hubspot, or similar, marketing platform
• Experience working with city officials and/or city governments preferred
• Experience with meeting and special event/project planning, preferred
• Proven customer service orientation and ability to proactively discern and resolve customer needs

NLC INCLUSION STATEMENT 

NLC is committed to fostering a culture that values diverse backgrounds, perspectives, and experiences.

NLC is dedicated to ensuring that our hiring practices and workplace policies provide equal access to opportunities, skill development, and merit-based advancement. 

By embracing inclusion, we foster a work culture of continuous learning, innovation, creativity, and understanding which are essential to our success supporting cities, towns, and villages.

NLC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Human Resources at hr@nlc.org  

WORK LOCATION

 This hybrid position is based in Washington, DC, and requires three days on-site at our NLC headquarters. 

SALARY RANGE

$58,000 - $72,000

OUR BENEFITS

• Competitive benefits and retirement package 
• Generous paid time off and holidays 
• Hybrid work environment 
• Professional Development 

EOE/M/F/D/V