What are the responsibilities and job description for the Content Marketing Strategist position at National Van Lines, Inc.?
Are you a passionate storyteller with a knack for creating impactful content? We are seeking an all-star Content Marketing Strategist to join our dynamic and growing team! This is your chance to lead our content marketing efforts across all digital platforms and formats, driving the strategy that positions our company as the #1 authority in the long-distance moving industry.
Your mission will be clear and vital: to generate qualified web traffic and encourage lead form completion and sales by crafting content that informs, inspires, and connects. If you are fueled by a journalist’s curiosity, an eye for analytics, and a love for storytelling, this role is for you.
Duties and Responsibilities:
- Publication of new pieces of content, be it text (blog articles), video, or audio (podcasts) weekly.
- Interviewing internal subject matter experts for content development.
- Produce high-quality content including blog posts, articles, website copy, social media posts, and email newsletters marketing efforts, automated workflows, and so on.
- Partnership of analytics and reporting for content marketing efforts.
- Collaboration of Search engine optimization (SEO) efforts to track keywords for website and content.
- Authoring premium content production, including video scripting, webinars, etc.
- Collaborate with cross-functional teams like sales and customer service to ensure content development and alignment is consistent with company goals, addresses customer needs, and supports the overall business strategy.
Qualifications, Requirements & Education:
Exceptional writing and editorial skills, with a mastery of the English language and attention to detail.
Proficiency with editorial style guides (e.g., AP Style, Chicago Manual of Style) and the ability to adapt tone and voice for diverse audiences.
Experience or training in journalism (print, digital, or broadcast) is highly valued.
Storytelling expertise, with the ability to craft compelling narratives using words, visuals, and audio while understanding audience engagement strategies.
Educational mindset, capable of anticipating audience needs and delivering information in accessible, engaging formats.
Tech-savviness, with a passion for leveraging new tools, platforms, and emerging technologies in blogs, social media, and content marketing.
Strategic thinking, clearly connecting content creation to business goals and marketing strategies.
Strong project management skills, capable of organizing editorial calendars, meeting deadlines, and managing priorities across campaigns.
Knowledge of marketing principles, including audience segmentation, brand messaging, and customer engagement.
Excellent interpersonal skills, fostering collaboration and strong relationships with cross-functional teams.
Keen editorial judgment, with the ability to discern meaningful stories that resonate with customers while avoiding overt sales pitches.
Education, a bachelor degree in marketing or similar field highly desired. GED or high school diploma required.
- Knowledge of Mailchimp and Constant Contact a plus.
NO RECRUITERS PLEASE.
This position does not provide for relocation assistance - local candidates only, please.
Job Type: Full-time
Pay: $72,000.00 - $82,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
Salary : $72,000 - $82,000
