Brand Manager

Job Description

Job Summary:

This Position is located in Orange , CA

We are seeking a highly motivated and experienced Brand Manager to join our dynamic team. In this role, you will be responsible for creating, overseeing, and optimizing workflows across our portfolio of CPG brands. The ideal candidate will have an entrepreneurial spirit with proven track record of success in brand building and management, excellent communication and interpersonal skills, and a passion for health and wellness within the food and beverage space.

Key Responsibilities:

• Collaborate with upper management to understand and execute the vision and growth strategies for each brand.
• Ensure all brand initiatives align with the company’s sustainability goals and long-term business objectives.
• Define, maintain, and differentiate each brand’s identity to ensure consistent messaging across all touchpoints.
• Develop tailored strategies for each brand to enhance market positioning and customer engagement.
• Plan, execute, and optimize digital marketing campaigns (e.g., SEO, social media, PPC, and email marketing) across all e-commerce brands.
• Oversee seasonal promotions, product launches, and brand awareness initiatives.
• Work closely with creative teams to ensure content aligns with brand values and strategies.
• Coordinate with product development teams to ensure offerings align with customer needs and market trends.
• Oversee product listings, pricing, and descriptions across e-commerce platforms like Shopify, Amazon, and WooCommerce.
• Monitor customer feedback and ensure product quality standards are consistently met.
• Track and analyze brand performance metrics (e.g., sales, traffic, conversion rates) to inform data-driven decision-making.
• Present actionable insights and progress reports to upper management.
• Collaborate with internal teams, including marketing, operations, and product development, to achieve cohesive execution of brand strategies.
• Serve as the key point of contact between upper management and brand teams to ensure alignment and communication.
• Develop customer-centric strategies to build loyalty and enhance the customer experience across all e-commerce brands.
• Address and resolve customer concerns to maintain positive brand reputations.
• Balance priorities effectively across multiple brands, ensuring timely and quality execution of all tasks and initiatives.
• Implement workflows and scalable processes to manage simultaneous projects efficiently.
• Other duties as required.
  
  

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field (MBA preferred).
• Proven experience managing multiple brands in an e-commerce or consumer goods environment, preferably in food and beverage.
• Strong understanding of e-commerce platforms (e.g., Shopify, Amazon, WooCommerce) and digital marketing strategies.
• Excellent organizational skills with the ability to manage competing priorities and deadlines.
• Analytical mindset with proficiency in tools like Google Analytics, Tableau, or Excel.
• Exceptional communication and leadership skills, with a collaborative and adaptable approach.
  
  

Benefits:

• Competitive salary and benefits package.
• Opportunity to work for a leading company in the natural flavors industry.
• Collaborative and supportive work environment.
• Potential for professional growth and development.
  
  

Salary Range:

The salary range for this position is $80,000 - $110,000 per year, depending on experience and qualifications.

Bonus Points:

• Passion for natural and organic foods.
• Ability to work with AI for efficiency (Gemini, Notebook LM)
  
  

Job Type: Full-time

Benefits:

• 401(k)
• Health insurance
• Paid time off
  
  

Schedule:

• 8am - 5pm
• Monday to Friday
  
  

Company Description

Nature’s Flavors is where Mother Nature meets your kitchen. Our natural and organic flavorings are derived from the most remarkable fruits, vegetables, and herbs the earth has to offer. All of our products are made-to-order and delivered to your doorstep.

Nature’s Flavors is where Mother Nature meets your kitchen. Our natural and organic flavorings are derived from the most remarkable fruits, vegetables, and herbs the earth has to offer. All of our products are made-to-order and delivered to your doorstep.