Regional Sales Manager

Nature's Path is a sustainably-driven, deliciously-healthy organic food company and our innovative brands include Nature's Path, Love Crunch, Envirokidz and Que Pasa. As a family-run, privately-owned company with locations in Canada and the U.S., our company was founded on a mission to "leave the Earth better than we found it". Since 1985, we have expanded our team to over 700 employees in U.S. and Canada. We believe in the idea that you can come to work, and help make the world a better place in the same day.

Critical Outcomes from the job:

Achievement of pre-determined Sales and Spend Budget by:

• Developing customer relationships in regional market to penetrate buyer, category and marketing teams within each account for long term collaborative relationship with Nature’s Path
• Leading the development of the annual budget and trade spend strategy for key accounts
• Proactively identifying gaps or opportunities on a periodic basis and reports any risk or upside to the channel Director, with specific action plans to address
• Managing monthly, quarterly, bi-annual meetings with each customer to review the state of the business, present new items, conduct line reviews and customized promotional calendars for each account
• Developing a business plan and sales strategy for a specific regional market to ensure attainment of company sales goals and objectives
• Providing excellent merchandising and category recommendations to support sales growth.
• Assisting in the development and implementation of marketing plans as needed
• Creating and understanding promotional budgets and activities for the region by the distributor and/or account
• Assisting customers in resolution of complaints to facilitate the continuation of re-orders for the Company’s products
• ROLE SPECIFIC DETAILS

Managing trade spend and forecasting using spend management system:

• Inputting forecasted base and incremental sales volume by sku for direct accounts
• Maintaining annual sales volumes monthly, adhering to required progress reports
• Managing trade spend through spend management system and following-up with retailer to hold accountable
• Authorizing and closing off trade spend invoices from customers
• Providing solutions to trade spend strategies within direct customer base

Achievement of broker and distributor management by:

• Leading the strategic priorities for our broker support businesses-budget, trade and promotional activity
• Weekly communication of sales versus budget (period, quarter and year end estimates)
• Setting promotional planners and goals for each of the assigned distributors
• Setting sales and spend goals for each broker network
• Reviewing these goals quarterly along with setting additional goals
• Facilitating and ensuring broker responsibilities are understood, performance measurement objectives are identified, reviewed and monitored on an on-going basis to provide feedback on accomplishments and immediate action is taken to remedy shortfalls

ROLE SPECIFIC DETAILS

A commendable reputation of Nature’s Path in the business community and public by:

• Respectfully and capably representing the best interests of Nature’s Path in all internal and external dealings
• Requiring professionalism with customers and instilling Nature’s Path values
• Maintaining contact with all customers in the market area to ensure high levels of client satisfaction

The description above represents the most significant essential duties of the job but does not exclude others.

QUALIFICATIONS AND EXPERIENCE:

Education

• Post-secondary diploma or degree in a related discipline preferred (Business, Sales or Marketing), or other job-related or equivalent business experience

Experience

• At least 5 years’ experience in sales in the Conventional Grocery Trade or equivalent experience
• Experience in grocery channel, managing brokers, as well as distributors
• Account Management with focus on Albertson’s
• Working knowledge of using / leveraging data analysis tools (SPINS/IRI/NIELSEN)
• Proven track record in a retail environment
• Thorough knowledge and ongoing awareness of current sales and business development concepts and practices
• Self-motivated and eager to learn
• Demonstrated ability working with key software applications, such as Microsoft Excel, Power Point and Word
• Ability to effectively communicate in an open and direct manner, convey information clearly and concisely, with strong written and verbal communication skills
• Valid driver’s license and vehicle

Natures Path “Must Haves”

• You have an unrelenting desire to be successful and chase down growth
• You have a sense of humour and passion for health and wellness
• You love to have fun, but take your responsibilities seriously
• You have a high sense of urgency and act with speed and agility
• You are comfortable being uncomfortable and thrive in adverse situations

Nature's Path cares deeply about diversity, equity, and inclusion in recruitment, hiring, employment and advancement. We are an equal opportunity employer dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

Notification to Applicants: We are committed to providing an accessible environment and ensuring fairness throughout our hiring process. We welcome the opportunity to work with applicants requesting accommodations at any stage of the recruitment and hiring process and while working with Nature's Path. Accommodations will be provided as requested, please contact us.