What are the responsibilities and job description for the Natures Flavors is hiring: Senior Digital Advertising Specialist in Orange position at Natures Flavors?
Job Description
Job Description
We are seeking a Senior Digital Advertising Specialist to manage paid search campaigns on Google & Bing, and various social media platforms like Instagram, TikTok, Facebook. In this role, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms, with a focus on driving traffic, generating leads, and maximizing return on investment (ROI).
Roles & Responsibilities :
- Work closely with the CTO and Marketing Team to build a comprehensive marketing plan focused on user acquisition in the B2B and B2C markets.
- Auditing the existing Google Ads account, identifying gaps in campaign structure, keyword targeting, and ad performance to build a roadmap for improvements.
- Use AI-powered tools to optimize high-converting legacy campaigns and bidding strategies and increase lead quality.
- Identify critical bottlenecks in the user journey and suggest strategic system changes to improve the conversion rate of web users into customers.
- Set up tracking for Meta, TikTok, and Google Ads for comprehensive data collection to enable informed decision-making on marketing performance.
- Test key performance metrics like CPC, CTR, CTA, and conversions, as well as data-driven adjustments to improve marketing effectiveness.
- Perform opportunity analysis, keyword research, campaign setup, and optimization.
- Create strategies to increase the number of visitors to the brand websites through SEO / keyword search and improve online presence and customer engagement.
- Manage affiliate and influencer marketing.
Technical Skills :
Efficiency in :
Qualifications :
Bonus Points :
Company Description
Nature’s Flavors is where Mother Nature meets your kitchen. Our natural and organic flavorings are derived from the most remarkable fruits, vegetables, and herbs the earth has to offer. All of our products are made-to-order and delivered to your doorstep.
Company Description
Nature’s Flavors is where Mother Nature meets your kitchen. Our natural and organic flavorings are derived from the most remarkable fruits, vegetables, and herbs the earth has to offer. All of our products are made-to-order and delivered to your doorstep.
