Senior Digital Advertising Specialist

We are seeking a Senior Digital Advertising Specialist to manage paid search campaigns on Google & Bing, and various social media platforms like Instagram, TikTok, Facebook. In this role, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms, with a focus on driving traffic, generating leads, and maximizing return on investment (ROI).

Roles & Responsibilities:

• Work closely with the CTO and Marketing Team to build a comprehensive marketing plan focused on user acquisition in the B2B and B2C markets.
• Auditing the existing Google Ads account, identifying gaps in campaign structure, keyword targeting, and ad performance to build a roadmap for improvements.
• Use AI-powered tools to optimize high-converting legacy campaigns and bidding strategies and increase lead quality.
• Identify critical bottlenecks in the user journey and suggest strategic system changes to improve the conversion rate of web users into customers.
• Set up tracking for Meta, TikTok, and Google Ads for comprehensive data collection to enable informed decision-making on marketing performance.
• Test key performance metrics like CPC, CTR, CTA, and conversions, as well as data-driven adjustments to improve marketing effectiveness.
• Perform opportunity analysis, keyword research, campaign setup, and optimization.
• Create strategies to increase the number of visitors to the brand websites through SEO/keyword search and improve online presence and customer engagement.
• Manage affiliate and influencer marketing.

Technical Skills:

• Knowledge of search engine optimization, keyword research, and social media platforms, as well as analytical skills and math.

Efficiency in:

• Campaign setup
• Campaign tracking
• Campaign optimization
• Budget tracking
• Daily/Weekly/Monthly Reporting
• Provide custom reports for management
• Provide feedback to marketing
• A/B & multivariate testing

Qualifications:

• Proven Experience: 10 years of experience managing and optimizing digital advertising campaigns across various platforms.
• Technical Skills: Strong understanding of digital advertising principles and best practices. Proficiency in Google Ads, Bing Ads, and other relevant platforms.
• Analytical Skills: Ability to analyze data, identify trends, and draw actionable insights to improve campaign performance.
• Communication Skills: Excellent written and verbal communication skills to effectively communicate results and recommendations.
• Problem-Solving: Ability to identify and resolve issues, and adapt to changing circumstances.
• Detail-Oriented: Strong attention to detail to ensure accuracy in campaign setup and management.

Bonus Points:

• Experience with marketing automation tools.
• Familiarity with CRM systems.
• Google Ads certification.
• Experience in CPG.