VP/SVP, Demand Generation

As the Vice President, Global Demand Generation at Navan, you will be responsible for creating and operating Navan’s demand generation strategy across both Travel and Expense businesses, globally. In addition to owning the demand engine, you’ll work closely across product marketing, creative, sales, partnerships, and product teams to develop and execute strategies and a campaign portfolio that effectively promote Navan’s products and services to our target audience, driving pipeline and revenue growth. As owner of Navan’s demand strategy and plan, you’ll lead and drive accountability across the business to deliver to the plan and optimize the strategy. You’ll build and lead a high-performing team, manage digital channels, oversee field marketing strategies and global events, and collaborate with industry and channel partners to create innovative and effective campaigns.This role will be based out of our San Francisco, Palo Alto or New York offices. Navan is a hybrid working environment with an in-office requirement of 3x a week.What You’ll Do : Build Navan’s demand strategy and plan for the core go-to-market across our Travel and Expense businesses globally, efficiently scaling and driving demonstrable revenue growth across new and existing business in Commercial through Enterprise segments.Manage the demand generation budget and performance reporting across a global portfolio of activities.Drive execution of strategies and programs through Marketing and cross-functional collaborators (Sales, SDR, SMB Growth, Account Management, Supplier Partners, Channel Partners, etc.), ensuring metrics-based accountability to the demand plan.Scale inbound demand engine to reach 50% of sourced new revenue, with highly efficient CAC payback. Levers include events, digital demand, account based marketing, and integrated campaigns.Drive the creation and optimization of programmatic customer journeys pre- and post-sales to drive acquisition and retention.Set and track KPIs for demand generation campaigns and report on progress to C-suite of Navan and broader leadership team. Analyze and optimize demand generation portfolio to continually improve results and strategy.Build scalable systems to drive scalable execution against targets / objectives.What We’re Looking For : Highly seasoned and high performing demand marketing executive with 15 years of experience building and executing multi-channel go-to-market plans.Has scaled B2B software / SaaS demand engines across 500M rev stage in a market moving from early adoption to mainstream maturity.Deep experience engaging across large enterprise and mid-market customers and broad buying organizations globally. Travel and / or Expense industry experience a plusHighly quantitative systems thinker who will identify objectives, design / implement appropriate solutions, and measure & adapt ruthlessly to create scalable demand funnels and programs across regions, segments, and business lines.Excellent cross-functional leader with strong execution bias and direct communication to drive results across a broad set of stakeholdersBA / BS degree. MBA is a plus.International experience is preferred but not required.#J-18808-Ljbffr