What are the responsibilities and job description for the Assistant Vice President, Marketing Analytics & Data Science position at Navy Federal Credit Union?
Overview
To oversee and direct the activities of the Marketing Data Science and Analytics function. Performs a pivotal role in defining how data and analytics drive marketing performance, campaign optimization, and personalized insights. Support executive management in developing and executing strategic plans. Serve as strategic partner within Marketing and drive initiatives related to acquisition, churn, retention and engagement / usage, identify business opportunities and achieve corporate KPIs and goals.
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Responsibilities
- Provide leadership across multiple analytics teams, driving the vision and execution of marketing analytics, data science, campaign optimization, and the development of predictive models and machine learning initiatives
- Develop a comprehensive system for monitoring and measuring the effectiveness of marketing efforts and campaigns
- Define and execute data driven initiatives that align with marketing goals and deliver measurable business impact
- Leverage muti-touch attribution (MTA) insights to identify optimization opportunities, enhance campaign performance, and inform media allocation strategies
- Oversee the creation of personalized member insights to drive member engagement and satisfaction
- Maintain documentation, validation frameworks and controls to ensure compliance with applicable federal and state laws, rules and regulations
- Develop and maintain team-specific components of the Division Annual Financial Plan (AFP)
- Understanding of business direction, environment and strategies and work closely with stakeholders to ensure analytic output address business needs
- Maintain mathematical models, coordinate validation and testing, establish appropriate controls and communicate modeling methodology and share results to management, regulators and auditors
- Define and execute data-driven initiatives that align with marketing goals and deliver measurable business impact
- Direct and oversee vendor activities to ensure vendor performance meets established goals and to acquire third-party data to broaden database and fulfil data requirements
- Develop business priorities, goals, expectations and manage integrated project plans; ensure alignment with organization
- Lead or participate in organization wide project teams
- Partner with senior management to ensure alignment with shared goals
- Contribute and advocate a culture of collaboration by actively working across business lines, communicating knowledge and business processes to other business units
- Stay abreast of and ensure compliance with applicable laws, regulations and guidelines
- Perform other duties as assigned
Qualifications
Desired Qualifications
Hours : Monday - Friday, 8 : 00AM - 4 : 30PM
Location : 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful : Make our mission your passion.
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Equal Employment Opportunity : Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.
Hybrid Workplace : Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers : Navy Federal reserves the right to fill this role at a higher / lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act : Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
