What are the responsibilities and job description for the Marketing Communications Specialist (NFFG) position at Navy Federal Credit Union?
Overview
To create conceptual approaches and copywriting solutions for promoting Navy Federal products and services to increase member engagement, branding recognition and market penetration goals. Execute projects and interact with all levels of internal / external contacts under moderate supervision from senior level Marketing Communications Specialist and / or management. Perform basic / routine tasks with moderate scope, analysis, and latitude.
Responsibilities
- Create / produce concepts / copywriting for product marketing, advertising, direct response and marketing communication products and campaigns
- Collaborate with clients / marketing staff to understand / translate marketing communications into clear, cohesive, concise and effective communications for campaigns and various media channels
- Provide consultative editorial / development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image
- Perform on-going quality control to ensure efficiency & accuracy of processes & procedures
- Make presentations to stakeholders and management on initiatives, objectives, plans, and results
- Provide input / recommendations for Corporate Marketing Plan modifications to reflect market environment changes or requirements
- Contribute to the development of web content marketing strategy to include links within web sites
- Monitor, audit and / or update product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards
- Ensure communications content is leveraged against latest SEM (Search Engine Marketing) and SEO (SearchEngine Optimization) capabilities to support market penetration and align with marketing strategic initiatives
- Use copywriting / editing methodologies and practices to create marketing communications materials for various digital mediums
- Research marketing communications resources to include creative methods for copy and advertising
- Keep current with industry standards, competitors' practices, and regulatory, copyright considerations and communicates changes to staff
- Perform other related duties as assigned or appropriate
Qualifications
Desired Qualifications
Hours : Monday - Friday, 8 : 00AM - 4 : 30PM
Location : 820 Follin Lane, Vienna, VA 22180 | 5550 Heritage Oaks Dr. Pensacola, FL 32526
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful : Make our mission your passion.
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Equal Employment Opportunity : Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.
Hybrid Workplace : Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers : Navy Federal reserves the right to fill this role at a higher / lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act : Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
