Social Media Strategist I

Job Description

YOUR LIFE'S MISSION: POSSIBLE

You have goals, dreams, hobbies and things you’re passionate about.

What’s Important to You Is Important to Us
We’re looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen.

Don’t take our word for it.

• Military Times 2021 Best for Vets Employers
• WayUp Top 100 Internship Programs
• Forbes® 2022 The Best Employers for New Grads
• Forbes® America's Best Employers
• Newsweek Top 100 Most Loved Workplaces
• Fortune Best Workplaces for Women
• Fortune 100 Best Companies to Work For®
• Computerworld® Best Places to Work in IT

Basic Purpose

To assist with the execution and maintaining of the company’s social presence, including: channel strategies and business cases for new channels; content strategies that enhance the brand on all social media channels (such as Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn); social governance and policy; the paid social advertising program; employer brand and talent acquisition strategies; the employee advocacy program; social intelligence, listening, and reporting: and reputation management on review sites. Participate in the planning, development and implementation of a long-term strategic plan that supports enterprise strategies, the corporate marketing plan, and brand. Provide basic input for campaign strategies and performance metrics that promote optimal visibility for Navy Federal and maximum engagement with the social community. Provide support in managing and implementing external and internal social media campaigns and communications. Support vendor and channel partnerships. Works on assignments requiring considerable judgement and initiative.

Responsibilities

• Support the implementation of a multi-year strategic plan to maximize Navy Federal’s brand awareness on social media channels and ensure alignment with enterprise and department strategies
• Assist in ensuring governance policy for all social media channels is followed and adheres to the rules of engagement
• Contribute basic input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use
• Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers
• Support the social engagement program to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials
• Participate in developing business justifications for establishing new social media channels or using new channel features (Stories, livestreaming, channel takeovers, etc.)
• Participate in social media campaign plans and editorial calendars, assist in acquiring executive management approval, and present analysis of performance/effectiveness against campaign goals
• Support the implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media channels
• Contribute input for and assist in maintaining the paid social advertising budget
• Participate in identifying existing and emerging challenges to define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions
• Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media channels
• Collaborate with multiple communication partners (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework
• Provide support in operationalizing social data with business partners to identify and recommend improvements, implement strategies, and develop initiatives for process efficiencies
• Build and maintain partnerships with key business unit stakeholders and senior management
• Participate in collaborating with third-party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ISD, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal
• Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging
• Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights
• Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies
• Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies
• Identify and report social media complaint trends and high priority escalations 
• Perform other duties as assigned 

Qualifications

• Bachelor’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
• Working knowledge of social media channels, review sites, and emerging media
• Working experience in developing and managing large corporate social media campaigns and related budgets
• Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
• Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
• Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications
• Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems
• Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
• Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact
• Experience managing multiple priorities independently and/or in a team environment to achieve goals
• Effective verbal and written communication skills
• Effective organizational, planning and time management skills
• Familiarity with media operations, specialized publications, and editorial practices
• Effective skill in building strategic and execution-focused plans and alliances with partner leadership
• Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully

Desired Qualifications and Education Requirements

• Master’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
• Familiar with regulatory and financial regulations and compliance protocol
• Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives
• Expert knowledge of social media platforms and photo/video specs (FPS, aspect ratios, sizes, file types) for all platforms.
• Experience managing video-first platforms (YouTube, TikTok, Twitch, Snapchat) is ideal.
• Experience establishing, applying, and providing guidance on social tone/voice, evolving algorithm best practices, and up-to-date SEO tactics.
• Experience publishing both pre-produced and real-time content to all social platforms, including familiarity with platform design elements like filters, text overlays, stickers, text readers, etc.
• Understanding of social/video data and experience analyzing performance on YouTube Analytics, Meta Insights (Facebook Business Manager), Twitter Analytics, TikTok Business Manager, Google Ads; reporting results to leaders; and applying learnings to future recommendations and strategies. ¿
• Experience using a social media management system (SMMS) is ideal, but not required.

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180

Navy Federal is now hybrid! Our standard enterprise requirement for a hybrid schedule is to report on-site 4-16 days each month. The number of days reporting on-site will ultimately be determined by the employee's leadership and business unit needs. You will learn more throughout the hiring and on boarding process.

Salary Range: $33.50 - $42.00 hourly

Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position.

Posting End Date: 02/22/23

Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume.

Equal Employment Opportunity

Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability

Disclaimer

Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position.

Bank Secrecy Act

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Salary : $34 - $42