What are the responsibilities and job description for the Analyst, Insights & Measurement - Sports & Olympics position at NBC Universal?
Job Details
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The NBCUniversal Advertising Sales & Partnerships organization is looking for a Sports & Olympics Analyst in the Insights & Measurement department. This is an opportunity for data-driven storytellers to develop sales-focused research and analytical solutions for NBCUniversal's unmatched collection of premiere sports properties, including the Olympics, Sunday Night Football, Super Bowl LX, the FIFA Men's World Cup, the NBA, College Football, Golf (including the U.S. Open, Open Championship and Ryder Cup), and more.
The Analyst will be responsible for producing reporting/insights for advertiser/sponsor campaigns based on viewership data, primary research, campaign impact resources and more. This role will partner closely across Insights & Measurement, Sales, Marketing and other internal teams to effectively position NBCU within the sports & media landscape.
Candidates should have a passion for sports, marketing and media, as well as an interest in how fans are consuming sports across TV, streaming and social platforms.
Responsibilities
Qualifications
Basic Requirements:
Desired Characteristics:
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The NBCUniversal Advertising Sales & Partnerships organization is looking for a Sports & Olympics Analyst in the Insights & Measurement department. This is an opportunity for data-driven storytellers to develop sales-focused research and analytical solutions for NBCUniversal's unmatched collection of premiere sports properties, including the Olympics, Sunday Night Football, Super Bowl LX, the FIFA Men's World Cup, the NBA, College Football, Golf (including the U.S. Open, Open Championship and Ryder Cup), and more.
The Analyst will be responsible for producing reporting/insights for advertiser/sponsor campaigns based on viewership data, primary research, campaign impact resources and more. This role will partner closely across Insights & Measurement, Sales, Marketing and other internal teams to effectively position NBCU within the sports & media landscape.
Candidates should have a passion for sports, marketing and media, as well as an interest in how fans are consuming sports across TV, streaming and social platforms.
Responsibilities
- Support the Insights & Measurement team in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering the NBC Sports properties
- Respond to day-to-day requests from internal stakeholders utilizing both syndicated and custom research tools - creating compelling insights to effectively position sports across linear and streaming (including Peacock) to the advertising community
- Develop content, consumer and category insights to support marketing opportunities based on audience delivery and profiles, buying behavior, and ad spending analyses
- Demonstrate advertisers' return on investing in media and sponsorship, using campaign results
- Analyze competitive trends of viewership, spending and marketing patterns
- Collaborate across the rest of the Insights & Measurement organization, as well as with Sports Sales, Marketing, Creative Partnerships, and Strategy to develop internal- and external-facing materials
- Work with Research counterparts on the Brand and Digital teams to leverage internal knowledge and insights with a sales-focused mindset
- Partner with stakeholders both inside and outside Ad Sales & Partnerships to support business needs
Qualifications
Basic Requirements:
- 0-2 years of relevant experience at a media company, agency, or vendor
- Bachelor's degree
- Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)
- Strong quantitative skills, including both analytical abilities as well as media math proficiency preferred
- Ability to distill complex data sets from a variety of sources into clear data-driven insights
- Desire to learn quantitative/qualitative research methodologies, survey design and analysis
- Prior experience in TV and digital analytics or other syndicated research tools a plus (Nielsen, Adobe Analytics, Lake 5, comScore, YouGov, MRI-Simmons, etc.)
Desired Characteristics:
- Strategic thinker with a deep interest in and familiarity with sports, media, analytics and/or marketing
- Willingness to learn
- Attention to detail
- Hunger to uncover insights in addition to reporting data
- Broad understanding of the sports landscape
- Team player with the ability to deliver on different assignments/projects in a timely manner
- Ability to effectively manage multiple projects and workstreams
- Demonstrated capacity to establish and maintain relationships with team and internal/external partners
- Comfortable communicating both verbally and in writing to all levels within the organization, with the potential to present to external parties
- Flexibility to work outside typical business hours around key sport tentpole events, as necessary
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $62,000 - $80,000
