Manager, Platform Partner Marketing - Fandango

Job Description

Job Description

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Job Description

The Manager, Platform Partner Marketing, will join a small, yet mighty team to create and execute cross-channel marketing campaigns and programs with key partners including Roku, Vizio, Samsung, and LG (to name a few) that drive critical support for the Fandango at Home business. Core responsibilities will include being the main marketing point of contact on our efforts to drive transactions for Fandango at Home’s content across PVOD, EST, and AVOD on platforms via creative asset management and delivery, trafficking approvals, and presenting performance details of promotions, and other marketing efforts as they come up.  This role will also internally work across consumer-facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing, and CRM.  This position will lead the marketing strategy, media planning, growth marketing, execution, reporting, and optimization across the platform and Fandango at Home business.

• Serve as the day-to-day point of contact for platform partners, including selecting titles for promotion, overseeing creative assets, answering campaign-related questions, pitching ideas, and navigating feedback.
• Work with external partners and cross-functional stakeholders across the organization to build marketing programs and lead end-to-end marketing activation execution.
• Lead project management, including deliverables and timelines for campaigns, building project plans, and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting.
• Draft pitch materials, and presentation decks, and share promotional plans in support of campaigns, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans, and build wrap reports using compiled program data.
• Partner with the legal team to develop partnership agreements and promotional program rules.
• Collect and share competitive & industry trends, and new technologies within the film / TV business and performance marketing arenas.
• Maintain tracking documents and calendars across the marketing team.
• Any other duties as defined by Marketing leads.

Qualifications

Basic Requirements :

Desired Characteristics :

Additional Requirements :

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. $75,000 - $90,000 (Bonus eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Salary : $75,000 - $90,000