What are the responsibilities and job description for the Marketing Specialist position at NC Machinery?
Harnish Group Inc. is the Caterpillar Dealer in central and western Washington, central and eastern Montana, northwestern Wyoming, northwestern North Dakota and the state of Alaska. Our Member Companies are N C Machinery, N C The Cat Rental Store, N C Power Systems, Tractor & Equipment Co., T&E The Cat Rental Store, and SITECH, representing Caterpillar and other manufacturers. Our Mission is to help our customers succeed by providing premier business solutions delivered by engaged employees through teamwork and excellence.
About the Position:
This role involves creating visually appealing and effective designs for a variety of marketing materials, ensuring all content aligns with Caterpillar brand guidelines. The specialist will collaborate with various departments to coordinate projects from concept to completion, develop digital content for web and social media, and support dealership events with cohesive branding materials. The ideal candidate will contribute to maintaining a consistent and professional brand image while supporting our marketing efforts through creative and compelling design solutions.
Key Responsibilities:
- Graphic Design: Create visually appealing and effective designs for various marketing materials, including brochures, flyers, digital advertisements, social media graphics, email marketing templates, promotions, and presentations.
- Brand Management: Ensure all visual content aligns with respective brand guidelines and dealership standards, maintaining a consistent and professional image.
- Project Coordination: Collaborate with the marketing team, sales departments, and other stakeholders to plan and execute design projects from concept to completion.
- Digital Content: Develop engaging digital graphics for our websites, in store digital displays, and social media platforms, optimizing for user experience and engagement.
- Event Support: Design materials for company events, including banners, signage, name tags, presentations, and invitations, ensuring cohesive branding.
- Photography and Videography: Capture high-quality images and videos of products and events, editing and incorporating them into marketing content.
- Market Research: Stay updated on design trends and emerging technologies to ensure the dealership remains at the forefront of creative marketing strategies.
Qualifications & Experience Needed:
- Degree in Graphic Design, Visual Arts, or a related field or relevant experience.
- Experience with WordPress a plus
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.
- Excellent organizational, time management, and project management abilities.
- Strong communication skills, with the ability to work collaboratively in a team environment.
- Attention to detail and a keen eye for aesthetics and detail.
We offer a competitive benefits package that includes salary from $30.10 to $36.80 per hour.
- Medical, Dental, Vision insurance
- Telehealth
- 401k w/Company Match and Profit Sharing
- Paid Holidays
- Paid Vacation and Sick leave
- Company Paid Life Insurance
- Employee Assistance Program
- Employee Referral Bonus
- Employee Discounts
- Excellent Recognition Program
- Career growth opportunities
To apply for this unique position, please go to our web site at www.ncmachinery.com
Salary : $30 - $37
