What are the responsibilities and job description for the Head of Marketing Technology position at Neighborly®?
Head of Marketing Technology
Are you looking for a place where you can bring your experience and lead the design, implementation, and optimization of our marketing technology stack? This role will be responsible for aligning our marketing strategies with the latest technology solutions to enhance customer engagement, improve operational efficiency, and drive business growth.
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring Your Experience And Be Empowered To Innovate.
As a Head of Marketing Technology on the Marketing team, a typical day for you will include:
- Design and implement a comprehensive marketing technology stack that aligns with business objectives.
- Evaluate and recommend new technologies to improve marketing effectiveness and efficiency.
- Lead the integration of various marketing technologies, including CRM (email & SMS), marketing automation, data analytics, call center, website tech (chat) and other tools.
- Oversee the deployment of tools and ensure they are tailored to meet the needs of the marketing team.
- Establish data governance practices to ensure data quality and integrity across all marketing platforms.
- Develop and implement analytics frameworks to measure the effectiveness of marketing campaigns and inform decision making.
- Lead the development and execution of marketing technology evaluation & roadmap development to support overall business objectives.
- Manage the marketing technology budget, ensuring cost-effective solutions while maximizing ROI on technology investments.
- Analyze marketing data to provide actionable insights and recommendations for improvement opportunities related to MarTech
- Oversee the integration of marketing technology with other business systems to ensure seamless data flow and collaboration.
Bring your skills and be inspired to achieve success.
(Required Qualifications)
Experience:
- 10 years of experience in marketing technology, with a strong focus on strategy, implementation, and optimization.
Skills:
- Proficiency in CRM, marketing automation, and data analytics platforms (e.g., Braze, Broadly, Google Analytics, Service Titan Marketing Pro).
- Proven track record of successfully implementing and managing marketing technology solutions.
- Strong analytical and problem solving skills, with the ability to translate data into actionable insights.
- Excellent leadership and communication skills, with the ability to collaborate effectively with diverse teams.
- Experience in budget management and strategic planning.
Education:
- Bachelor's degree in Marketing, Computer Science, Business, Information Technology, or a related field; Master's degree preferred.
Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Office is located at 500 E John Carpenter Fwy, Irving, Tx.
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full time M-F
- Benefits: Check out our benefits offerings here
- Financial Benefits: Equity and annual bonus opportunities
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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