Growth Marketing Manager – Omni Channel Focus

Description

Status: Exempt 

Reports to: Director of Marketing 

Position Overview: Gills Point S Tire & Auto Service is seeking a strategic and results-driven Growth Marketing Manager to lead omnichannel marketing efforts across our service center locations. This role is designed for a marketing professional with a passion for driving customer growth, optimizing omnichannel marketing strategies, and delivering a seamless customer experience. The Growth Marketing Manager will be responsible for developing and executing omnichannel marketing initiatives that drive sales online and in-store, increase customer engagement, and support our growing network of service centers. 

Requirements

Key Responsibilities:  

Omnichannel Strategy Development: 

Develop and implement an integrated omnichannel marketing strategy that aligns with Gills Point S Tire & Auto Service's business goals and growth objectives. Omnichannel includes physical (stores, events, print collateral, etc.) and digital (ecomm/web, social, paid search and paid social). 

Ensure seamless integration across all marketing channels, including digital platforms, social media, email/sms, in-store experiences, and direct mail/print. 

Work with internal team members, vendors, and agency partners to ensure execution of strategy and manage to key KPIs. 

Campaign Planning and Execution: 

Plan and execute omnichannel marketing campaigns tailored to regional and local store needs. 

Manage the marketing and promotions calendar, ensuring alignment with sales goals, key seasonal sales opportunities, and company-wide promotions.  

Manage campaign content and marketing calendar 

Oversee the creation of media content and marketing materials for campaigns, from ideation through to execution, ensuring consistency in branding and messaging across all channels. 

Communicate campaigns and strategy across company teams and to regional, district and service center level employees. 

Performance Monitoring and Optimization: 

Monitor, analyze, and optimize media placement and marketing initiatives to improve ROI and drive customer acquisition. 

Track marketing budgets, account for media spend, and measure the effectiveness of campaigns at the store level. 

Provide regular performance reports and insights, offering data-driven recommendations to enhance marketing efforts. 

Research additional areas of customer acquisition (i.e. affiliate and influencer marketing) 

Customer Journey and Experience: 

Map and analyze the customer journey across all touchpoints to identify opportunities for growth and improved customer engagement. 

Work closely with the Customer Service Team to ensure timely responses to customer reviews and feedback, driving increased review volume and enhancing customer satisfaction. 

Leverage CRM systems to improve customer journey and retention. 

Cross-functional Collaboration: 

Partner with the Marketing Director to align omnichannel marketing strategies with broader business objectives. 

Coordinate with the Marketing Coordinator and Acquisition team on new store rollouts and marketing launches. 

Work with operation to roll out internal communication around omnichannel campaigns to increase success and adoption at store-level 

Digital and CRM Platform Management: 

Ensure that digital content and platforms are updated and aligned with omnichannel strategy and content. 

Leverage CRM data to identify customer segments, behavior patterns, and key metrics to inform marketing campaigns. 

Utilize CRM data to refine targeting, messaging, and channel allocation. 

Utilize CRM capabilities for lead nurturing and coordinating marketing efforts across multiple channels, including email and sms. 

Qualifications: 

Bachelor’s degree in Marketing, Business, or a related field. 

5 years of experience in marketing, with a focus on growth and omnichannel strategies. 

Strong understanding of digital marketing channels, including SEO, SEM, social media advertising, email/sms marketing, and website analytics. 

Proven ability to analyze data, identify trends, and optimize marketing performance. 

Functional knowledge of the digital & omnichannel marketing landscape including, history of working with various digital/omnichannel vendors, agency partners and analytics software. 

Customer-centric mindset with the ability to enhance the customer experience across multiple channels. 

Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously. 

Strong communication and collaboration skills to work effectively across teams and departments. 

Experience with Hubspot preferred, experience utilizing a CRM to inform marketing strategies required 

Salary : $75,000 - $85,000