What are the responsibilities and job description for the Graphic Design and Brand Communications-Manager position at Neovia Logistics?
The Graphic Designer/Digital Marketing Manager has the responsibility for the global execution our digital marketing strategy including implementing digital marketing campaigns, content creation, website design, support global projects and initiatives. The Graphic Designer/Digital Marketing Manager will stay abreast of global trends that will benefit Neovia Logistics and make recommendations of new strategies to drive increased brand awareness. This role will facilitate company events (virtual and in-person), and local and national initiatives.
JOB RESPONSIBILITIES
Under the direction of the Senior Director of Communication and Employee Engagement, the Graphic Designer/Digital Marketing Manager has the responsibility for execution of Neovia’s global digital marketing and communications strategy.
Graphic Design:
- Create visually stunning marketing collateral, social media graphics, and website content that align with Neovia’s marketing strategies
Webmaster Duties:
- Update and enhance the website's look, feel, and capabilities
- Ensure new features and updates are fully functional before going live
Photography/Video Production:
- Produce engaging videos for internal and external communications from senior leadership and about company offerings
- Monitor the latest trends, innovations and technologies in photography and video production
Brand Management:
- Uphold and guide the company's brand identity, ensuring consistency across all visual materials
- Stay updated with industry trends and innovations to keep the brand relevant and competitive; adapt brand strategies to changing market conditions and consumer preferences
Presentation Enhancement:
- Develop and enhance PowerPoint presentations and customer proposals; ensure a consistent and cohesive design throughout the presentations
- Create and incorporate high-quality images, icons, charts, and infographics to enhance visual appeal and support the content
Digital Marketing:
- Execute digital marketing strategies, with experience in HubSpot being a plus
- Develop engaging and relevant content for digital platforms, including blog posts, social media updates, email newsletters, and website copy
QUALIFICATIONS
- Bachelor's degree in graphic design, digital marketing, or a related field preferred
- 5-10 years of experience in graphic design, video production/editing, and website design/editing
- Relevant experience in Adobe Creative Suite, WordPress, photography, video editing software, etc.
- Experience in the use of demographics, psychographics, and statistical data when developing marketing plans
- Strong understanding of digital marketing principles and best practices
- Creative mindset with a keen eye for detail
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Capability to travel and the US and internationally
PHYSICAL REQUIREMENTS
- Work is primarily sedentary. Sits comfortably to do the work; however, there may be some walking, standing, bending, or lifting item weighing up to 15 pounds.
ADDITIONAL INFO
