What are the responsibilities and job description for the Specialist E-Commerce Strategy position at Nestlé?
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.
The eCommerce Strategy Specialist supports the project planning, development and execution of eCommerce Channel Marketing and Retail Marketing activations for iconic brands like Toll House and Maggi. This role will be responsible for budgeting, briefing and execution of drive time campaigns and solo brand retail media activations online and in-store. The role will be responsible for business analysis, identifying best practices to drive enhanced ROAS, and strong financial rigor in the management of budgets and forecasting. Working in close partnership with OMNI Retail Marketing, Digital Shelf, Sales teams, and our Agency, this position will flawlessly execute strategies to win in the marketplace.
RESPONSIBILITIES:
Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving Market Share across our brands.
Core Responsibilities
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.
The eCommerce Strategy Specialist supports the project planning, development and execution of eCommerce Channel Marketing and Retail Marketing activations for iconic brands like Toll House and Maggi. This role will be responsible for budgeting, briefing and execution of drive time campaigns and solo brand retail media activations online and in-store. The role will be responsible for business analysis, identifying best practices to drive enhanced ROAS, and strong financial rigor in the management of budgets and forecasting. Working in close partnership with OMNI Retail Marketing, Digital Shelf, Sales teams, and our Agency, this position will flawlessly execute strategies to win in the marketplace.
RESPONSIBILITIES:
Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving Market Share across our brands.
Core Responsibilities
- Design & execute plans to drive demand and conversion in the eCommerce and Omnichannel space
- Lead Retailer Paid Search strategy and implementation including:
- Retailer and Competitive Assessment
- Agency Briefing and Project Management
- Search Strategy Implementation and SOV tracking
- Execute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation:
- Solo Brand and Innovation activations
- Multi-brand activations
- Scale event activations
- Monitor eBusiness and retail marketing KPIs for the Division across key accounts and platforms to ensure Best in Class execution and optimizing for growth.
- Budget – Oversee execution of investments – non-working and working budgets. Enable stakeholder transparency and ensure strong financial controls are in place.
- Lead the development of selling materials for Retail Marketing efforts and collaborate with CD on account selling meetings.
- Works independently with general supervision received from the eCommerce Strategy Manager.
- Achieving corporate objectives on Market Share, Sales Volume Growth, Category Growth, Brand Equity, Brand Health and Marketing ROI.
- Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP.
- Bachelor’s degree required
- 1 year of experience in Sales or Marketing, ecommerce experience preferred
- Knowledge of Nestlé and its trade customer base preferred
- Strong marketing and promotion experience
- Effective written and oral communication skills
- Ability to influence across Division and other cross functional groups
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
