What are the responsibilities and job description for the Social Media Director position at Neuberger Berman?
Social media is an important function within the Global Brand Experience team driving engagement with our thought leadership, product, services and firmwide initiatives across social platforms. Neuberger Berman (NB) is evolving the brand’s role in support of client coverage and driving both organic and paid efforts to drive ROI. We are seeking a creative, proactive problem-solver to join the Brand Experience team and take social media at NB to the next level.
Summary :
The Director of social media will define and own the overall social media strategy for the firm and will be responsible for executing across paid and organic initiatives. Supervising and approving engaging and relevant content will also be part of their responsibilities. Furthermore, the Director will monitor and analyze metrics and feedback from campaigns to optimize the strategy. The Director of social media will lead and / or guide a team of creative, strategic, and community-focused marketers globally, who are regularly interpreting brand needs, and finding creative ways to activate on social. This team keeps a close eye on pop culture, trends, and innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
The role reports to the Head of Brand Experience and is based in New York.
What You'll Do
STRATEGY & LEADERSHIP :
Build and evolve our Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media
- Develop strategies to acquire a new customer demographic while keeping our current audience engaged; grow follower count and increase engagement rate.
- Lead strategic planning of paid and organic social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type and customer journey.
- Build relationships with our franchise business partners and align on social media plans for a more impactful global launch.
- Own relationship with social agency partners, implementing and evolving our social playbook.
- Build strategy and maintenance plan for launching corporate-level NB YouTube and Instagram channels with specific support for NB Private Wealth.
- Function as the primary relationship owner for our global social platforms including LinkedIn and Twitter (X), and liaise with regional owners for Facebook, Line, YouTube, and WeChat.
- Facilitate the execution of organic and paid social media campaigns, and paid search terms.
- Stay up to date with current technologies and trends in social media, design tools and applications.
CONTENT :
Partner with creative team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building.
NB INFLUENCERS :
Drive influencer strategy and oversee influencer social programming including partnering with public relations.
REPORTING : Establish, track, and report on KPIs across paid & organic tactics per social platform and per campaign. Provide actionable insights and next steps.
PROCESS :
Define and implement an internal and external process to work efficiently and achieve the best output. Work in collaboration with compliance, legal, and client coverage to build out social policies and onboard the optimal platform for client coverage constituents. Build out training materials and run programming for teams across the globe.
Qualifications
Compensation Details
The salary range for this role is $150,000-$170,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York City. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus. We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance, 401(k), life insurance and other benefits to eligible employees.
Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Neuberger Berman is an equal
opportunity / affirmative
action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact
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Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $481 billion in client assets (as of June 30, 2024) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally.
Tenured, stable and long-term in focus, the firm has built a diverse team—including 750-plus investment professionals and more than 2,800 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by
Pensions & Investments
as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000 employees).
Neuberger Berman believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles.
For important disclosures :
Salary : $150,000 - $170,000
