What are the responsibilities and job description for the Digital PR Specialist position at Neuro Wellness Spa?
Job Title : Digital PR Specialist – Behavioral Health
Location : Torrance, CA (In-Office)
Employment Type : Full-Time
Compensation Range : $65,000-$70,000
Benefits : Comprehensive benefits package, including health insurance, 401(k) matching, paid time off, and more.
About Us
About Your Behavioral Health (YBH) : YBH operates several brands with a goal to help as many people as possible by making affordable, integrative and exemplary treatment easily accessible across the full continuum of behavioral health care. With a relentless commitment to the communities we serve, we have established a full continuum of services—from detox, dual diagnosis and mental health residential programs for adult men and women, to outpatient treatment (PHP, IOP & OP) for teens and adults to psychiatry and aftercare, sober living—all which help cater to the diverse needs of our partnering providers and clients.
We are seeking a strategic Digital PR Specialist to join our team. This in-office role requires exceptional writing abilities, strong media relations skills, and the capacity to develop compelling stories that earn high-quality coverage and backlinks while enhancing our digital presence in the behavioral health space.
Key Responsibilities
- Develop and execute digital PR campaigns that generate trustworthy backlinks and media coverage in the healthcare industry.
- Create newsworthy story angles and pitch compelling content to journalists, bloggers, and industry publications.
- Write high-quality content including guest posts, expert commentary, and thought leadership pieces.
- Build and nurture relationships with journalists, editors, and industry influencers.
- Identify trending topics and newsjacking opportunities to secure media coverage and backlinks.
- Collaborate with internal subject matter experts to develop unique insights and data-driven content.
- Manage our brand presence across relevant directories and platforms.
- Monitor and report on PR campaign performance, including coverage secured and traffic referred.
- Work closely with the marketing and digital team to align PR efforts with broader content strategies.
Qualifications
What We Offer
Please Note : This is an in-office role based in Torrance, California. Remote work opportunities are not available for this position.
The Company is dedicated to creating a workplace that values and respects every individual. Our commitment to diversity, equity, and inclusion drives us to foster an environment where all backgrounds, perspectives, and experiences are welcomed and valued. We believe that a diverse team enhances our ability to innovate and serve our community effectively. We strongly encourage applicants from all walks of life to apply and join us in our mission to make a positive impact.
Salary : $65,000 - $70,000
