What are the responsibilities and job description for the Social Media Marketing Specialist position at New England Truck Center?
The Social Media Marketing Specialist is a hybrid role developing and executing strategies to increase brand awareness, engagement, and conversation across our social media platforms, as well as supporting our teams with administrative assistant support needs.
Essential Duties
- Develop social media strategies aligned with our business goals.
- Increase our presence on all social media platforms like Facebook, Twitter, LinkedIn, and Instagram, as well as platforms related to our industry.
- Create all brand content for social media as well as direct marketing campaigns
- Monitor performance metrics to optimize strategies and results.
- Collaborate with all teams including sales, service, HR, and administration.
- Plan and execute all social media and direct marketing campaigns with a think ahead and think outside the box thought process.
- Maintain a yearly calendar of strategies, events, and campaigns in collaboration with the teams.
- Attend all industry related tradeshows and conferences to increase our brand presence.
- Be ever mindful of trends in our industry, and ready to jump on opportunities.
- Supporting the collaborate teams with executive and administrative tasks as needed.
Competencies and Abilities
- Proven experience in social media development and strategy
- Knowledge of social media platforms, development and analytical tools
- Creativity in content creation for social media and direct marketing
- Analytical skills for social media data and actionable insights.
- Strong organizational and time management skills.
- Strong experience in project management.
- Experience with Microsoft Office products.
Qualifications, Education, and Experience
- Marketing degree or equivalent preferred
- High school diploma
- At least three (3) years of executing social media initiatives with proven success.
- Experience with creative formats such as image, video, link content, as well as design programs such as InDesign
Physical Requirements
In office setting with varying degrees of temperature and noise levels. The position is sedentary working at a desk with computer equipment.
Benefits Offered
- Medical, vision, and dental plans.
- 401(k) Plan
- Vacation Time
We are an Equal Opportunity Employer and prohibit discrimination or harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications.
Job Type: Full-time
Pay: $66,500.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Exeter, NH 03833
Salary : $66,500 - $85,000