What are the responsibilities and job description for the Marketing Content & Social Media Specialist position at Global Technical Talent, an Inc. 5000 Company?
Marketing Content & Social Media Specialist:
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Propensity is an organization where design and creativity are just as valued as software and strategy. The future of our company relies on recruiting highly motivated, critical thinkers with an execution mindset.
We are a motivated team of self-starters who thrive in a remote-first setting. We offer a generous benefits package, including competitive salaries and equity, employer-paid health and dental insurance, 401k, paid time off, and education reimbursement. We provide an environment in which to refine skills and grow careers continually.
About this Role: This is an exciting time to join the ground floor of a quickly growing team within an organization that has a unique market opportunity. Currently, this role reports to our Head of Marketing and has a lot of growth potential.
Responsibilities:
- Direct Hire
- Salary up to $65 / Year
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Propensity is an organization where design and creativity are just as valued as software and strategy. The future of our company relies on recruiting highly motivated, critical thinkers with an execution mindset.
We are a motivated team of self-starters who thrive in a remote-first setting. We offer a generous benefits package, including competitive salaries and equity, employer-paid health and dental insurance, 401k, paid time off, and education reimbursement. We provide an environment in which to refine skills and grow careers continually.
About this Role: This is an exciting time to join the ground floor of a quickly growing team within an organization that has a unique market opportunity. Currently, this role reports to our Head of Marketing and has a lot of growth potential.
Responsibilities:
- Develop and manage an editorial calendar.
- Coordinate content creation and distribution to effectively reach our ICP and marketing goals.
- Create and manage content for a variety of channels to support our paid strategy. Content types include blog posts, e-books, guides, newsletters, video scripts, infographics, emails, landing pages, ad copy, press releases, sales enablement collateral, podcasts, and ABM campaigns.
- Research content and industry trends to ensure that content is relevant and appealing
- Implement SEO best practices to optimize content for search engines and improve visibility. Track content performance and make data-driven adjustments to enhance effectiveness.
- Proofreading and editing content before publishing
- Collaborate with the Design Team for creative needs
- Track engagement and content analytics, generate reports and presentations
- Experience with B2B content creation and social media engagement with a strong focus on lead generation.
- Experience creating compelling strategies and messaging in B2B, with a preference for account-based marketing and intent data
- Strong organizational skills
- Ability to work collaboratively within a team and contribute to content development as needed.
- Deep understanding of content practices such as SEO
- Excellent written and verbal communication skills
- Flexibility to adjust to the dynamic nature of a startup
- You are a motivated team player, comfortable working at a high-growth company still defining certain processes, and will actively contribute to filling in gaps and building out processes as needed
- You ask the right questions to uncover prospect pain points and provide the right solutions to help address those pain points.
- You are a highly organized individual who can manage moving schedules and the needs of prospects.
- Competitive salaries
- Paid health coverage and
- Generous PTO
- Opportunity to join a high-growth organization at a key inflection point in its history
- Ability to make a large impact on our go-to-market organization and the company culture as we grow
Salary : $65 - $90,000
