What are the responsibilities and job description for the Marketing Manager Job at New Horizon Bank - National Association in Richmond position at New Horizon Bank - National Association?

Description :

New Horizon is not just another bank; it is a dynamic, forward-thinking financial institution committed to redefining the banking relationship through our relentless pursuit of curiosity, boundless creativity, and unwavering dedication to innovation. Our team is comprised of passionate individuals who are constantly seeking new ways to enhance our services and create exceptional experiences for our customers. From developing innovative financial products to implementing cutting-edge technologies, we are committed to finding creative solutions that address the evolving needs of our clients in today's integrated and fast-paced world. Join us on our journey as we continue to explore new horizons, challenge conventions, and redefine the future of banking.

The Marketing Manager will be responsible for overseeing marketing efforts across multiple channels. You will lead the creation of engaging content, manage campaigns, and contribute to building a strong, positive image of the bank in the community. Your creative vision, strategic thinking, and ability to execute will be crucial to the bank’s marketing success.

What you’ll spend your time doing :

Marketing Strategy :

Collaborate with the executive team to develop and execute comprehensive marketing plans and strategies to increase brand awareness and customer acquisition.
Conduct market research to identify the most effective marketing channels and develop compelling messaging.
Manage the marketing budget and ensure all marketing activities are cost effective.
Stay up-to-date on industry trends, competitor activities, and emerging technologies to keep the bank’s marketing strategies fresh and innovative.
Ensure consistency in brand messaging, tone, and visual identity across all marketing materials and platforms.
Oversee the creation and maintenance of brand guidelines to support cohesive communications.
Act as a steward of the bank's brand, ensuring all marketing efforts align with its mission, values, and strategic direction.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies.
Use data analytics to inform decision-making and optimize future marketing initiatives.

Day-to-day Execution :

Lead the design and production of digital media, print collateral, and other marketing materials.

Develop and execute social media strategies, including content calendars and posts that align with business objectives.

Write and edit external communications, including website content, case studies, blog posts, press releases, and other marketing collateral.

Plan and execute customer appreciation and engagement initiatives such as events, gifts, mailers, and other touchpoints.

Manage and execute end-to-end marketing campaigns, ensuring timely delivery and measurement of success.

Provide regular reports and insights to the executive team on marketing performance, ROI, and areas for improvement.

Develop community relations opportunities, including sponsorships, media opportunities, and public speaking engagements.

Attend networking events and represent the bank in the local community to strengthen relationships and increase brand presence.

Requirements :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

3 years of experience in a marketing role, preferably in the banking or financial services sector.

Strong experience in graphic design, digital marketing, and social media content creation.

Proficiency with design tools (e.g., Adobe Creative Suite) and social media platforms.

Excellent copywriting and communication skills.

Proven ability to develop and execute marketing strategies and campaigns.

Ability to manage multiple projects simultaneously and work cross-functionally with internal stakeholders.

Experience with CRM systems and the ability to train and support teams on their use.

Strong organizational and time-management skills.

Ability to thrive in a collaborative, fast-paced environment.

What you’ll get :

The salary range for this role is $60,000-$90,000.

Performance-based bonuses.

Incentive compensation potential.

Comprehensive benefits package including health, disability, life insurance, 401(k) match, and paid time off.

An entrepreneurial culture with exceptional growth potential.

New Horizon Bank is an Equal Opportunity Employer and does not discriminate in hiring or employment practices on the basis of race, color, religion, gender, age, sexual orientation, marital or familial status, national origin, non-job-related disability, or veteran status.

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Salary : $60,000 - $90,000

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Marketing Manager Job at New Horizon Bank - National Association in Richmond

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