What are the responsibilities and job description for the Senior Media Buyer position at New Reach Education?
Senior Paid Media Strategist
Full-time salaried,
100% On-site in Tempe, AZ
DESCRIPTION
New Reach Education is a company based in Tempe, Arizona focused on investment and financial education. Our mission is to flip the current online education space and optimize it for student success. Put simply, our goal is to change the world of education in order to make life better for the students. We believe that people who invest their money in education should come out as winners, not losers. Currently supporting thousands of students, New Reach Education is making a powerful and lasting impact on the communities it serves.
The Marketing Team at New Reach Education hires top performers only. If you're looking for a
company that assures vertical growth, cultivates a positive environment, and challenges you daily, apply now. New Reach Education is committed to upholding and protecting high standards and as a whole is thoroughly team driven. We hire employees that make significant impacts inside the office and in their communities.
JOB DESCRIPTION:
The Senior Paid Media Strategist will work closely with other marketing professionals to build and grow a successful brand. You will primarily manage Google Ads campaigns at scale (PMAX, Demand Gen & Search) with opportunities to manage other channels such as Meta, LinkedIn, TikTok, etc. You will manage marketing funnels as well to flex your CRO skills. We're looking for experienced paid media professionals to join our marketing team at our corporate headquarters in Tempe, Arizona. This is a salaried position, full-time, onsite.
RESPONSIBILITIES:
- Manage PMAX, Demand Gen and Search campaigns. These tasks include (but are not
- limited to) building, monitoring and optimizing campaigns.
- Track and report on core KPIs such as CPL, CPA & ROAS.
- Analyze performance data to identify actionable insights and trends, implementing changes that drive campaign success.
- Manage funnel pages, continuously deploy A/B tests for Conversion Rate Optimization.
- Experience with ClickFunnels is a bonus, but not required.
- Work with the videography team to film professional and high quality advertisements.
- Coordinate cross-functionally with the broader marketing team, fulfillment team, and sales team.
- Work with a super talented team that genuinely cares about the campaigns they run.
JOB REQUIREMENTS:
- 4 years of full-time experience managing high spend campaigns on Google.
- Experience with landing page builder software (ClickFunnels is a bonus, but not required).
- Strong analytical skills to monitor and strategically optimize paid media campaigns.
- Experience with third-party tracking software, preferably Hyros.
- Ideal candidate has experience marketing in the info/consulting space.
BENEFITS:
- Medical, Dental, Vision
- 401(k) with Company Match
- Generous Paid Time Off holidays
- Monthly company events (Snowboarding, Spring Training, ATV tours, etc).
- Maternity and Paternity leave
- Weekly Pay
- Positive culture that values hard work and relationships
- Supportive leadership
- Clean - Drug Free Workplace
New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who
does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.
