What are the responsibilities and job description for the Manager Marketing position at New York Red Bulls?
Job Description
Event Staff
Coordination of event staff for grassroots / field marketing events
Growth Marketing
The Marketing Manager will help grow the New York Red Bulls fan base
You will partner closely with Business Strategy and Analytics, Ticketing Department and Marketing team to support all ticketing products
Identify opportunities for growth, optimization, and product enhancement based on data-driven findings
Identify community-driven grassroots and field marketing initiatives that build brand awareness, generate leads, and conversions
Continuously improve processes related to business insights, reporting, and data analysis to enhance efficiency and accuracy in decision-making
Budget
Assist in planning the annual marketing budget, and ensure campaigns and projects stay within the allocated budget
Innovation and Roll out Plans
Develop positioning guides for current and future ticketing products – identifying target audiences and relevant messaging to support product & marketing growth initiatives
Collaborate with cross-functional teams to contribute to the development and execution of marketing strategies and campaigns ticket sales
Support product launches and updates through effective communication and coordination across teams
Develop product roll out plan and effectively communicate to sales team
Reporting
Track key performance indicators (KPIs) for the products in the ticketing portfolio
Ensure accurate and timely reporting of marketing initiatives, and revenue analysis
Develop recaps for each game and overall season
Qualifications : Qualifications
Strong organization and leadership skills
5 years of experience in marketing, preferably with sports team, performing arts facility or arena
Strong data-driven marketer
Experience in setting priorities, problem-solving, multi-tasking, trouble-shooting and working independently in a dynamic, rapidly changing workplace
Self-starter, highly motivated, positive demeanor, adaptable and able to thrive in a fast-paced environment
Experience managing staff
Additional Information
Due to the cyclical nature of the entertainment industry, the employee may be required to work varying schedules to reflect the business needs of the company.
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.
