What are the responsibilities and job description for the Director of Marketing position at New You Bariatric Group?
Overview
Who we are
Our award-winning Bariatric Practice is based on providing exemplary customer service, while assisting patients to achieve their weight loss goals. With the support of our employees and our team of skilled bariatric surgeons, we use innovative systems to successfully get our patients on the path to improved health. We serve patients in New York, New Jersey and Connecticut.
How you'll serve our patients
Every day is an opportunity to grow and provide better outcomes at every level. Whether your interests lie as medical staff, administrative, facilities or marketing, every individual plays an important part in our success and the success of our patients. We are a fast-paced growing practice that is always looking for new talent and great employees to enhance our team.
What is in it for you
Medical Insurance, Dental & Vision Insurance, 401k & 4% Match, Employer Paid Life and AD&D insurance, Paid Time Off and Sick Time, 7 Holidays, Career Growth & Development
Compensation for this position ranges from $125k - 150k depending on experience.
Responsibilities
Marketing Strategy & Execution Develop and execute a marketing plan aligned with the practice's growth goalsIncrease client acquisition and engagement through strategic marketing initiativesOversee digital marketing (SEO, PPC, social media, email) and analyze key metrics to optimize performanceBrand Management & Content Creation Create a consistent brand voice across all channelsLead the production of blogs, case studies, videos, and newsletters to showcase the practice's strengthsAlign branding efforts with NYBG's mission to connect with our target audienceClient Engagement & Relationship Management Develop client referral programs and community outreach initiativesCollaborate with practitioners and leadership to drive business developmentStrengthen client relationships with current and past clientsEvent Management & PR Organize events, sponsorships, and partnerships to boost the practice's visibilityManage media relations and press releases to highlight our achievementsRepresent the firm at industry conferences and community eventsComprehensive Marketing Strategy with Brand Oversight with emphasis on the recent brand refresh / strategy refreshContent Strategy & Execution Across multiple platformsPaid Media OversightMarketing Data & Analytics, strategy & integrationRequired In Office Position
Qualifications
Education, Licensure or Certification :
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
Work Experience or Related Experience :
Specialized Knowledge, Skills & Abilities :
Salary : $125,000 - $150,000
