What are the responsibilities and job description for the User Acquisition Manager position at NewForm?
About
Newform is one of the fastest growing performance marketing agencies focused on consumer apps. We work with companies big and small (Binance, Western Union, Acorns, Flo health, etc) to be ahead of the curve in a short form first world. We think short form is the new form, and make thousands of ads/mo in house to drive profitable campaigns.
Job role
NewForm is seeking a user acquisition manager with expertise in running paid social campaigns, particularly on TikTok, Google and Meta, for iOS apps. This role is integral to driving growth for our clients, leveraging SKAdNetwork (SKAN), Mobile Measurement Partners (MMPs), and the latest tools in user acquisition.
Key responsibilities
- Paid Social Campaigns: Execute and optimize campaigns on TikTok, Google and Meta, with a specific focus on iOS apps.
- iOS Expertise: Utilize your understanding of SKAdNetwork (SKAN) and MMPs to maximize campaign performance.
- Data-Driven Strategies: Analyze mobile app data to enhance targeting and ad placements.
- Creative Collaboration: Work with creative teams to develop compelling content that drives results.
Must have Experience
- Proven Track Record: Extensive experience in media buying on TikTok and Meta, specifically for iOS apps.
- SKAN & MMPs: Strong knowledge of SKAdNetwork (SKAN) and MMPs, with hands-on experience in campaign tracking and optimization.
- Analytical Skills: Ability to use data insights to drive campaign success.
- Industry Knowledge: Familiarity with the consumer software landscape and mobile app marketing trends.
What We Offer
- Competitive base salary 💸
- High potential for growth 📈
- Opportunities to work on cutting-edge campaigns for top iOS apps.
- Medical insurance (including vision, dental) 🩺
- NYC office 💼
The listed salary range for this role is $80,000-$110,000 USD.
*For cash compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar companies. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above. *
Salary : $80,000 - $110,000
