What are the responsibilities and job description for the Product Marketing Manager position at Newsela?
A company is looking for a Product Marketing Manager.
Key Responsibilities
Gather and synthesize user, buyer, competitor, and market insights to inform product requirementsOwn planning and execution of go-to-market strategies for product and feature launchesDevelop and maintain product messaging and marketing materials to differentiate the product in the market
Required Qualifications
Bachelor's degree in marketing, business, or a related fieldAt least 5 years of experience in a B2B Product Marketing role, preferably in K-12 educationExperience in launching new products and developing product value propositionsProficient in creating various marketing assets, including sales enablement resourcesUser-centric approach with a strong desire to impact K-12 education
