What are the responsibilities and job description for the Media Sales Planner position at Newsweek?
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
We are looking for a Digital Media Sales Planner with 4 years of experience in media planning at a U.S. ad agency or publisher side. The ideal candidate will assist in developing strategic, data-driven media plans that align with clients' campaign objectives, utilizing expertise in the digital media landscape and understanding various ad formats and metrics, including CPA, CTR, and CPCV. This role requires someone who can leverage insights to create effective campaigns that drive measurable results.
Key Responsibilities
- Facilitate internal kick-off meetings to discuss the client’s campaign objectives, metrics, and desired outcomes.
- Work cross-functionally to develop tailored media plans aligned with client objectives and campaign KPIs, using a range of ad products and solutions available within the company's suite.
- Develop strategic recommendations tailored to clients' target audiences, campaign goals, and budget considerations.
Qualifications
- Bachelor's degree in marketing, advertising, communications, or a related field.
- 4 years of media planning experience at a U.S. advertising agency or publisher side, focusing on digital.
- Knowledge of digital advertising platforms, including programmatic, social, search, and display.
- Proficiency in digital ad metrics (CPA, CTR, CPCV) and an understanding of full-funnel campaign strategies.
- Familiarity with analytics and planning tools such as Google Analytics, Comscore, Adobe Analytics, or similar platforms.
- Demonstrated interest in industry trends, new ad formats, and emerging platforms, and identifying opportunities to enhance media planning effectiveness.
- Understanding of data interpretation, performance reporting, and media optimization is a plus.
Salary range: $65,000 - $75,000 commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
Salary : $65,000 - $75,000
