What are the responsibilities and job description for the Digital Content Manager position at Nexstar Broadcasting Group, Inc?
The digital content manager is responsible for managing and growing brproud.com along with recruiting and coaching a successful web team daily. They will oversee and improve the daily packaging and distribution of all digital daily news and enterprise content across all FOX 44 / NBC 33 / brproud.com digital platforms. Their goal is to increase video views, pageviews, and users across all digital audience segments while prioritizing, but not limiting, in-DMA reach. The digital content manager is a strategist that uses data to determine content decisions.
The digital content manager has a firm understanding of how to construct story "voice" while avoiding bias and editorialization. They are an AP Style expert that holds published content to the highest quality and journalistic standards.
The digital content manager is a coach that knows how to manage and grow different personality types to meet their highest potential in their professional responsibilities. They establish clear expectations with effective modes of accountability. They are capable and enthusiastic to be a champion for digital best practices across all departments.
The digital content manager will lead a digital culture with long-term goals in mind. They can strategize from a 30,000-foot view and manage from the ground.
Essential Functions :
- Oversees daily operation of digital content team and website
- Train, coach, and manage a team of digital producers and reporters
- Communicates goals, processes, and expectations for digital success across all departments
- Communicates digital data goals and results on a daily basis to digital team and regional lead
- Establishes expectations and accountability for digital KPIs, like increasing pageviews and pages / session
- Evaluates website traffic trends to make daily and long-term content decisions
- Assigns and edits stories, photographs, graphics, videos, audio and other news content for digital platforms
- Build relationships across the newsroom to assure we are first to market with breaking news and enterprise content
- Supervises work of other staff producing news for digital platforms
- Provides journalism requirements in the development of digital content and distribution
- Willing to adjust shift as needed to coach direct reports or produce if necessary
- Works with regional digital lead to evaluate goals on at least a weekly basis
Knowledge / Experience Required :
Education / Experience
