Digital Content / Social Media Producer

Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients’ brands thrive in the digital landscape. We are passionate about ideation, excellence, and delivering measurable results and we want you to join our team!

Responsibilities:

• Write, develop, edit, and publish content for websites, blogs, videos, email marketing campaigns, and social media posts
• Create and edit visual content, including graphics, photos, and videos, to enhance engagement.
• Develop and maintain a content calendar to ensure consistent posting and alignment with marketing campaigns.
• Collaborate with the marketing team to develop content strategies that align with the agency’s goals and client needs.
• Work closely with designers, writers, and other team members to ensure content is cohesive and aligns with the overall brand strategy.
• Communicate with clients to understand their content needs and incorporate their feedback into the content creation process.
• Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
• Develop strategies to grow and nurture the online community, fostering a loyal and engaged audience.
• Generate innovative content ideas that capture attention and drive engagement
• Keep an eye on industry trends and incorporate relevant ideas into content and social media strategies.
  
  

Qualifications:

• 2 years experience as a Digital Contant/Social Media Producer or similar role
• Bachelor’s degree in marketing, Communications, Journalism or a related field
• Proven experience in digital content creation, social media management, or a similar role
• Proficient in video and photo editing on Adobe Premiere and Adobe Photoshop a plus
• Project management skills a plus
• Ability to generate innovative content ideas that capture attention and drive engagement
• Excellent communication skills for interacting with clients and incorporating their feedback
• An entrepreneurial spirit