What are the responsibilities and job description for the Digital/Linear Sales Manager position at Nexstar Media Group, Inc.?
Want to lead and inspire our talented local sales team and take your career to the next level?
In this role, you would be working alongside an experienced, dynamic sales force who continue to grow and evolve in the multi-screen landscape. This is a rare opportunity to join a strong, established team with proven results and a clear vision for the future, in a leading Media company and a well-respected station group. In addition to leading an amazing squad, you also have the added benefit of beautiful beaches, world-class restaurants, and endless entertainment here in Southern New England!
The Digital / Linear Sales Manager oversees the Local Sales Team in Digital & Local broadcast sales efforts and reports directly to the Director of Sales.
Key Responsibilities:
In this role, you would be working alongside an experienced, dynamic sales force who continue to grow and evolve in the multi-screen landscape. This is a rare opportunity to join a strong, established team with proven results and a clear vision for the future, in a leading Media company and a well-respected station group. In addition to leading an amazing squad, you also have the added benefit of beautiful beaches, world-class restaurants, and endless entertainment here in Southern New England!
The Digital / Linear Sales Manager oversees the Local Sales Team in Digital & Local broadcast sales efforts and reports directly to the Director of Sales.
Key Responsibilities:
- Leads and motivates the Local Sales Team, driving performance and accountability
- Develop and execute sales strategies to exceed revenue goals across Digital, Local Direct, New Local Direct and Transactional Business
- Champion Digital knowledge and innovation across Nexstar Digital products and stay ahead of industry evolution (sample products include but not limited to: Streaming, Pre-roll, Display, Social, Email, Search)
- Oversee local revenue forecasting, inventory, and budgeting
- Train and develop top sales talent, recognize strengths and opportunities to grow
- Foster solid client relationships and highly visible in the community
- Strong in driving new business development in Digital and in Linear
- Problem solver, strong in collaborating and resolving client challenges
- Helps to determine inventory, pricing and drives demand and rates
- Create value and position pieces based on growth and trends
- Performs other duties as assigned
- Bachelor’s in Marketing, Advertising, Communications, or similar
- Minimum 3 years’ experience managing and 5 years’ experience in Media sales
- Ability to coach, listen, understand and effectively lead a team
- Excellent communication skills, both oral and written
- Experience motivating a team, setting performance standards and monitoring performance
- Ability to set clear goals and identify the strategies and actions to achieve them
- Can identify growth opportunities of team members and hone those skills
- Strong Digital knowledge and desire to continue to learn and grow this part of the business
- Strong understanding of Media Math, Market Share, RTGs/IMPs
- Can build compelling presentations and proposals
- Valid driver’s license with an acceptable driving record
- Proficiency with Microsoft Office suite, Wide Orbit, ComScore, Matrix, or similar CRM as well as business and broadcast software programs
