What are the responsibilities and job description for the Digital Strategic Account Manager position at Nexstar Media Group, Inc.?
Responsibilities and efforts include:
- Lead digital marketing services sales efforts focused on metrics-driven success.
- Develop media strategies for growth based on overall advertiser goals/objectives.
- Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
- Evaluate KPIs and optimize campaign performance using a data driven approach.
- Educate advertisers on performance metrics, insights, and how to achieve greater results.
- Train and collaborate with Account Executives to enhance their understanding of digital products.
- Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.
- Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
- 3 years or more experience in sales, promotions, or marketing preferred. Proven work experience as a Digital Sales Manager.
- Ability to translate challenges into opportunities.
- Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display
- Ability to manage multiple projects, manages time wisely, and prioritize projects and people.
- Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
- Bachelor’s Degree in marketing, communications or similar field required.
