What are the responsibilities and job description for the Social Media Strategist position at Nexstar Media Group, Inc.?
Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients' brands thrive in the digital landscape. We are passionate about ideation, excellence and delivering measurable results and we want you to join our team!
Responsibilities:
Responsibilities:
- Client Interaction: Engage with clients to understand their business goals, target audience, and current social media presence.
- Strategy Development: Develop and implement customized social media strategies to increase brand awareness, engagement, and sales.
- Platform Optimization: Provide recommendations and implement best social media platforms and practices to achieve clients’ objectives.
- Content Creation: Collaborate with content creators to produce high-quality, engaging content tailored to each platform.
- Influencer Outreach: Identify and reach out to social media influencers to build partnerships and promote clients’ brands.
- Revenue Sharing Partnerships: Develop and manage revenue-sharing partnerships with influencers and other strategic partners.
- Analytics and Reporting: Monitor and analyze social media performance using analytics, tools, and provide regular reports to clients with actionable insights.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to ensure clients remain competitive.
- Sponsor Integration: integrate sponsorship elements into social media video streams (YouTube, Facebook)
- 2 years’ experience as a Social Media Strategist or similar role.
- In-depth knowledge of various social media platforms and their respective audiences.
- Strong understanding of social media metrics and analytics.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Experience with influencer marketing and partnership development is a plus.
- An entrepreneurial spirit
