Sr. Marketing Manager

Job Description Summary

The Senior Marketing Manager is responsible for driving profitable growth of the medical device portfolio, leading the customer upgrade strategy to best-in-class technology for improved patient experience. This highly strategic portfolio represents a significant growth opportunity within this space and requires the development of comprehensive commercial marketing strategies alongside the execution of tactical marketing plans. The role demands close collaboration across stakeholders, including sales, medical affairs, clinical solutions, and service resources, to achieve short- and long-term growth objectives for this Division.

Job Description

Overview :

The Senior Marketing Manager is tasked with ensuring the successful growth of this key product line through strategic marketing initiatives and the seamless execution of product plans. This position emphasizes collaboration across global and regional teams and requires expertise in both commercial and product marketing.

Key Responsibilities :

Marketing Management :

• Develop and execute commercial and product marketing strategies to meet business objectives.
• Oversee messaging and create marketing materials for the portfolio.
• Collaborate across platform teams to ensure integrated messaging and program execution.
• Partner with medical and clinical teams to identify tools for healthcare professionals using the portfolio.
• Coordinate with manufacturing and global marketing teams to support new product launches.
• Utilize market research to assess evolving customer needs and guide strategy.
• Manage the demand planning process and financial cycles for the portfolio.
• Create and implement pricing strategies, promotional programs, and market analysis to drive growth.
• Represent the portfolio at conferences