What are the responsibilities and job description for the Account Executive position at Next Marketing?
WHO WE ARE
For more than 30 years, Next Marketing has created, managed and measured award-winning sponsorship and experiential marketing campaigns for some of the world’s best-known brands. From mobile tours to retail sampling, fairs and festivals to corporate events, sports and entertainment sponsorships to hospitality, our campaigns drive performance for our clients across North America.
WHAT WE ARE LOOKING FOR
We are seeking a marketing professional with 2 – 3 years of relevant experience who’s ready to take the next step in their career. This role is client-facing and requires a strategic thinker who is comfortable operating on a tactical level, is capable of managing multiple projects from start to finish, is confident within a fast-paced, team-first environment and has a results-oriented mindset.
WHAT YOU WILL DO
Client Management:
- Act as a point of contact for key clients, understanding their objectives and providing strategic guidance.
- Develop and maintain strong, trusting relationships with clients, ensuring their needs are met and exceeded.
- Communicate effectively with clients, providing regular updates and insights on program/campaign progress.
Project Management:
- Lead the end-to-end planning and execution of experiential marketing campaigns, including events, activations, and other brand experiences.
- Manage project timelines, budgets, and resources, ensuring all projects are delivered on time and within budget.
- Oversee and coordinate field teams and vendors responsible for executing experiential campaigns, ensuring consistency and quality in execution.
- Willingness and ability to travel to client and event locations as needed to ensure best in class service and execution
Performance Analysis:
- Track and present campaign performance, providing data-driven insights and recommendations for improvement.
- Prepare comprehensive reports and presentations to demonstrate campaign impact and ROI to clients.
WHAT YOU BRING TO THE TEAM
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 years of experience in account management, preferably within an experiential marketing agency.
- Willingness and ability to travel up to 50% of the time.
- Proficiency in Microsoft Office and relevant project management tool
