Senior Product Marketing Strategist

Requisition ID : 84675

NextEra Energy Resources

is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

Come join our marketing team! We are seeking a high energy Senior Product Marketing Strategist on our Enterprise Marketing team. This position will be responsible for developing B2B online and offline campaign strategies, managing budgets, analyzing marketing metrics and assisting the field Sales team in booking new business. In this hands-on role, they will develop strategic vision while also executing tactical activities to get the job done. Key aspects of the role include email marketing, social media marketing, sales collateral creation, copywriting, and marketing data manipulation. This person is responsible for managing event logistics including pre-event planning, on-site coordination, budget management, advertising and sponsorship opportunities and post-event lead and communication management. The ideal candidate will be able to think creatively, offering insights and solutions to achieve sales targets. This position reports to the Manager of Marketing.

Must have demonstrated strong written and communication skills.Content Management System and Marketing Automation experience required.Ability to create and analyze reports from a database to draw conclusions.Experience with developing and managing to a budget.Experience with SalesForce and Hubspot preferred.Energy industry experience preferred.Job OverviewEmployees in this role oversee the marketing efforts for a broad portfolio of products / programs that may include direct accountability for delivering annual sales or enrollment goals. Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership.In this hands-on role, you will be working within Salesforce Account Engagement (Pardot) and HubSpot, playing a critical role in driving effective and engaging email marketing campaigns that align with the company's objectives and brand guidelines. You will have the opportunity to work cross-functionally and leverage your expertise in marketing automation and email best practices to nurture prospects and enhance customer engagement, conversion rates, and retention.

Key Responsibilities :

Marketing Campaigns :

Conceptualize, develop, and execute end-to-end marketing campaigns that align with the company's objectives and brand guidelines.Implement Automated Journeys :

Design and implement automated journeys for multiple audiences to nurture active and inactive prospects, ensuring timely and relevant communication.Configuring Automation Rules and Segmentation Lists :

Utilize marketing automation tools to configure rules and segmentation lists based on prospect categories, effectively managing the prospect database.Analyze and Interpret Campaign Metrics :

Monitor and analyze email marketing campaign metrics, such as open rates, click-through rates, and conversions. Provide actionable insights to enhance engagement and conversion rates.Collaborate with Cross-functional Teams :

Work closely with cross-functional teams, including content creators, designers and subject matter experts to coordinate assets and content for email marketing campaigns.Ensure Compliance :

Ensure all email marketing campaigns comply with relevant regulations, including CAN-SPAM Act requirements, privacy laws and data protection regulations.Budget Management :

You will manage the Marketing spend for multiple brands across the country.Ideal Requirements :

B2B Marketing Experience :

A minimum of 2 years of experience in B2B marketing,HTML, CSS, and Responsive Design :

Intermediate knowledge of HTML, CSS, and responsive design for email marketing campaigns.Excellent Communication and Organizational Skills :

Strong written and verbal communication skills. Demonstrated ability to work in a fast-paced environment and manage multiple priorities.Job Overview

Employees in this role oversee the marketing efforts for a broad portfolio of products / programs that may include direct accountability for delivering annual sales or enrollment goals. Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership level.

Job Duties & Responsibilities

Develops product definition and go-to-market strategies for new productsProvides ongoing program acquisition and retention strategies, which may include campaign and content developmentConducts customer market research efforts around product / market fit, segmentation, messaging, or pain points in conjunction with teams that perform research and insights.Serves as marketing strategist and contact with product ownersEstablishes and manages program marketing budgetsAligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficienciesIdentifies cross-selling / upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicableEnsures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing executionPerforms other job-related duties as assignedRequired Qualifications

High School Grad / GEDBachelor's or Equivalent ExperienceExperience : 4 yearsPreferred Qualifications

Bachelor's Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click

here

to learn more.

Employee Group :

ExemptEmployee Type :

Full TimeJob Category :

Marketing / CommunicationsOrganization :

Gexa Energy, LPRelocation Provided :

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy

does not

accept any unsolicited resumes or referrals from

any third-party recruiting firms or agencies . Please see our policy for more information.

LI-SW1