What are the responsibilities and job description for the Senior Product Marketing Manager position at SouthTek Resources?
Company Description
A highly successful global manufacturing, sales and distribution firm in Boca Raton Fl with a great corporate culture.
Job Description
Responsible for the implementation and execution of new products from the concept stage through the total product lifecycle to optimize profit and meet marketing, financial and corporate growth objectives. The Product Marketing Manager (PMM) is “the voice of the customer." In addition, he/she is the product line manager responsible for defining, positioning, pricing, and promoting the product along with managing the market adoption and product life cycle. As such, the PMM owns the product and is ultimately responsible for its overall success.
Heavy product analysis, trends, competitive pricing programs, makes recommendations based on results, trends etc.
Essential Functions and Responsibilities:
1. Business unit responsibility for a particular product line
2. Conduct continuous market research and analysis to identify and define new product innovations in areas such as but not limited to:
a. Competitive brands, value and price positioning.
b. Market size and potential sales available.
c. Gap analysis to optimize mix in all product offerings.
d. Line extensions and enhancements to existing products.
3. Identify, research and develop business case for new market opportunities to profitably grow the business.
4. Lead cross-functional teams to bring new products from concept to commercialization in areas such as but not limited to:
a. New Product Planning
b. New Product introduction
c. Post-launch Life Cycle Management
5. Process, manage and create all communication documents related to product line to include but not be limited to such items as:
a. Paperwork flow and processing of all documents.
b. Verification of product descriptions, content, warranties, etc.
c. Coordination with R&D, Sales, Marketing, Tech Services, Training, Operations, Finance, etc.
d. Monitoring of suppliers, project timelines and execution schedules.
6. Manage sourcing, vendor relationships, and vendor quotes in coordination with purchasing to include but not be limited to:
a. Compliance issues, patent research
b. Market intelligence, competitor samples, catalogs, website scans
c. Field testing
7. Prepare and coordinate with Sales and Marketing all new product launches to include, but not limited to:
a. Pricing, forecasting initial inventory requirements
b. Laisse with Marketing in the development of materials such as but not limited to:
i. Creation of collateral materials, sales personnel training materials, etc.
ii. Coordination of packaging design, merchandising elements, etc.
Qualifications
Proven experience in defining, positioning, pricing, and promoting the product along with managing the market adoption and product life cycle.
- New Product Planning
- New Product introduction
- Post-launch Life Cycle Management
- Gap analysis
- Field testing
Additional Information
For more information on our company and our opportunities, visit us at: www.southtek-resources.com/
To apply for this position, please forward a resume through this interface or shoot an email to:
jobs -AT- southtek-resources.com
Please Note:
• Due to the nature of work performed within our client’s facilities, U.S. citizenship or Permanent Residency is required.
• Only those individuals selected for an interview will be contacted. No Third Party Vendors please.
• We are an equal opportunity employer (Unable to sponsor H1B Visas).
All your information will be kept confidential according to EEO guidelines.
It is the policy of SouthTek Resources LLC that all employees and applicants for employment shall be provided equal consideration without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran, pregnancy, parenthood, status or marital status.
