What are the responsibilities and job description for the Marketing Coordinator position at NFI?
Overview
We are looking for an enthusiastic and creative entry-level B2B Marketing Coordinator (copywriter and content creator) to join our dynamic marketing team. In this role, you will support the development and execution of engaging content strategies for our business-to-business (B2B) audience. You will write clear, compelling copy for a variety of digital and print mediums, including blogs, PPC ads, case studies, social media posts, website content, whitepapers, email newsletters, and more. As a key contributor to our content initiatives, you will help drive brand awareness, generate leads, and support our overall marketing goals.
Responsibilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.
Profit Center
PC-5010
We are looking for an enthusiastic and creative entry-level B2B Marketing Coordinator (copywriter and content creator) to join our dynamic marketing team. In this role, you will support the development and execution of engaging content strategies for our business-to-business (B2B) audience. You will write clear, compelling copy for a variety of digital and print mediums, including blogs, PPC ads, case studies, social media posts, website content, whitepapers, email newsletters, and more. As a key contributor to our content initiatives, you will help drive brand awareness, generate leads, and support our overall marketing goals.
Responsibilities
- Write and edit high-quality, persuasive content for various B2B marketing materials, including blog posts, press releases, presentations, case studies, whitepapers, social media posts, and email campaigns.
- Create and update content on various CMS platforms including Wordpress and iCims.
- Ensure consistency of tone and messaging across all content, maintaining the company’s voice and aligning with marketing goals.
- Conduct research on industry trends, competitor content, and the needs of the target audience to inform content creation and ensure relevancy.
- Support SEO content building initiatives and writing keyword-rich content that improves organic search rankings and enhances visibility.
- Assist in maintaining and executing the content calendar, ensuring all deadlines and campaign schedules are met.
- Work closely with the marketing, sales, and design teams to develop content that supports lead generation and brand awareness.
- Repurpose and adapt content across various formats (e.g., turning a blog post into a social media graphic or email campaign) to maximize its reach and impact.
- Assist in measuring content performance through analytics tools and provide insights to optimize future campaigns.
- Assist with reputation management, contributing to the process, and engaging with an online audience.
- Bachelor’s degree in English, Marketing, Communications, Journalism, or a related field (or equivalent experience
- Strong writing and editing skills with an eye for detail, grammar, and style. A portfolio of writing samples (e.g., articles, blogs, social media posts) is preferred.
- Ability to think creatively and develop new content ideas that engage a B2B audience.
- Basic understanding of SEO principles, keyword research, and optimizing content for search engines.
- Familiarity with best practices for content marketing, social media platforms, and email marketing.
- Comfortable researching industry topics, trends, and audience needs to create relevant and authoritative content.
- Team-oriented and able to work collaboratively with cross-functional teams, including marketing, sales, and design.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Experience in B2B copywriting or content creation (internships or freelance experience is a plus).
- Familiarity with content management systems (CMS) like WordPress or HubSpot.
- Basic knowledge of analytics tools (Google Analytics, social media insights, etc.) to track content performance
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.
Profit Center
PC-5010
