What are the responsibilities and job description for the Digital Marketing Specialist position at NIDAAN SYSTEMS INC.?
Are you passionate about crafting compelling digital stories and leveraging cutting-edge marketing strategies to elevate a brand? Nidaan Systems invites you to join us as a Digital Marketing Specialist, where you will play a key role in shaping our online identity and engaging our target audience. In this high-impact position, your creativity and strategic thinking will directly influence our business growth, allowing you to lead innovative initiatives that enhance lead generation and brand recognition.
Job Type : Full Time / Part Time
Job Location : Richardson, TX
About Nidaan Systems:
Nidaan Systems is an innovative and agile company that specializes in providing Intapp, Elite, and iManage solutions tailored for law firms and financial institutions. We leverage our extensive industry knowledge and a client-focused approach to create customized software solutions that deliver significant results. Our services encompass enterprise applications, mobility solutions, data analytics, business intelligence, and cloud management. With a talented team of engineers skilled in Financial Applications, Cybersecurity, and Legal Technology, we are positioned for growth and are currently looking for a Digital Marketing Specialist to enhance our online visibility.
Mission: Drive Engagement & Growth
As a key team member, you'll lead our digital presence by:
- Website Transformation: Overhaul our website for a modern, user-friendly experience that boosts engagement.
- Content Creation: Develop compelling website copy, blog posts, product descriptions, and case studies for our sophisticated audience.
- Social Media Strategy: Grow our LinkedIn and X presence with engaging updates, technical blogs, videos, and interactive polls.
- Partnerships & PR: Identify strategic partnerships, PR opportunities, and co-marketing initiatives.
- Digital Storytelling: Simplify complex software solutions using explainer videos, short-form content, and infographics.
- SEO & Analytics: Optimize content visibility with SEO strategies and track performance using AI tools and Google Analytics.
- Campaign Execution: Plan and run targeted email marketing and online ad campaigns to drive conversions.
- Industry Insights: Research trends and competitors to refine content strategies.
- Data-Driven Optimization: Use A/B testing and analytics to enhance digital strategies and user experience.
Drive brand growth, engagement, and digital excellence through innovative content and strategic marketing!
Who You Bring to the Table:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 years of experience in digital marketing or a related field.
- Exceptional written English skills with a talent for storytelling and clear communication.
- Ability to create engaging content, including video editing and social media management.
- Strong analytical mindset and passion for data-driven marketing.
- Knowledge of SEO/SEM, Google Analytics, and online advertising platforms.
- Experience in B2B marketing, especially in legal or tech industries, is a plus.
- Familiarity with WordPress, front-end development, UX/UI best practices, and web analytics is beneficial.
Why Choose Nidaan Systems?
- Be a Key Player in a Growing Niche: Join a company impacting the legal tech sector.
- Make Your Mark: Enjoy creative freedom and influence digital strategy.
- Collaborate with Passionate Minds: Work with a dedicated, innovative team.
- Shape Our Digital Future: Define Nidaan’s digital presence and contribute to growth.
Diversity & Inclusion: Nidaan Systems is committed to diversity and inclusion, and we are an equal opportunity employer. Employment decisions are made without regard to any protected characteristic as defined by law.
Ready to Make an Impact? If you're a passionate digital marketer, apply now with your resume, cover letter, and writing samples at HR@nidaansystems.com.