Marketing Director - Industrial B2B

OPPORTUNITY

Position: Marketing Director – Industrial B2B

Reports to: Vice President of Global Marketing

Location: Remote: Waukegan, Illinois, about 40 miles north of Chicago’s Loop

Position Summary:

In this role, you will lead the strategic direction for our Industrial B2B Channel. You will be focused on driving our path to growth, building brand awareness, and expanding our product portfolio. You are a strategic doer with a proven track record of delivering results in the B2B industry, and someone who is motivated to make an impact in a fast-paced environment. Nielsen-Massey has built an exceptional and motivated cross-functional team with high ambitions. There could not be a more exciting time to join this team!

Key Responsibilities:

• Industrial B2B Channel Strategy:
  1. Develop & execute the strategy to win by defining strategic customer categories, targets, and product lines that will achieve financial objectives for the business channel.
  2. Direct the sales team on customer target expectations & business development KPIs.

• Analytics To Inform Solution Narratives:
  1. Leverage both private & public data tools to turn category, competitive, consumer, and R&D data into insights that drive actionable solution narratives that will apply across current & future brand content.

• Marketing Campaign Strategy & Execution:
  1. Develop buyer personas and journey mapping that informs campaign and content execution.
  2. Lead the development, execution, & optimization of integrated marketing campaigns with agency and cross-functional partners to achieve KPIs that deliver channel objectives.

• Customer-Facing Leadership:
  1. Develop & present strategic category and customer solution narratives to key customers.
  2. Attend new customer & key customer meetings to gain insight to optimize business solutions.
  3. Develop & execute an impactful onsite customer experience (ie. tour, sampling, demos).

• New Product Pipeline Leadership:
  1. Lead cross-functional teams to develop new products & map the portfolio of solutions to applications.
  2. Develop data-centric business cases that inform new product development to fill portfolio gaps.
  3. Leverage channel analytics from available data sources to define the 3-year product roadmap.

• Content Leadership:
  1. Lead the direction and execution of content that showcases the solution narratives. Content examples include: Category & Customer Solution Bulletins, Campaign Content, Website Updates.

• Budget Management: Manage Industrial B2B channel marketing budget for efficient and effective spend.

Knowledge and Characteristics:

MUSTS:

• Strategic Do-er with an entrepreneurial spirit that is willing to get their hands dirty
• 5 years of progressive marketing & customer-facing experience in the B2B Ingredient Industry, 3 years in a leadership role
• Experience developing and executing channel strategies, marketing campaigns, and NPD project leadership
• Demonstrated ability to collaborate and influence cross-functionally in a global business environment
• Strong analytical and strategic thinking
• Strong storytelling, communication, and presentation skills
• Familiar with extracting insights from within databases such as Nielsen or IRI
• Effectively manage marketing budgets, and have experience developing P&Ls
• Highly motivated and high energy that is able to work in a fast-paced environment
• Prefers managing in a collaborative, action-oriented culture in which the free exchange of ideas and information is encouraged and expected
• MBA or equal experience preferred

WANTS:

• Develop & execute consumer research (upstream & downstream)
• Global experience
• Experience in a family or privately held business

Benefits: