Director of Qualitative Research Creative Strategy - NIQ Americas

Were building a world class global qualitative research and creative strategy team within NIQ. NIQ has access to the worlds greatest clients in FMCG Tech and Consumer Durables and were backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia but so far a significant gap in the USA. This is a career defining opportunity for an experienced director of qualitative research and creative strategy projects to lead the development of our Americas team. This is your chance to build an exciting new consultancy business within the NIQ ecosystem.

Responsibilities :

• Oversee the delivery of our qualitative projects. Working initially through a team of high quality freelance consultants ensuring all our projects are delivered to an exceptionally high standard.
• As we prove the growth potential of the business hire a world class delivery team to support you driving rapid growth. Doing so while sticking to our team principles that everyone we hire should be equally smart and nice. You will manage that team for retention growing the skills and confidence of the people that report into you.

The team is likely to grow from 2 to approximately 20 under your leadership depending on your level of success. You will need to be ready for a role that morphs and changes as you build the business.

Our specialist sales teams and account leads the sales pipeline will be sorted out by these team members.

A Little About You

We want someone with an eye for detail able to understand and interrogate a client brief and ensure the work we deliver answers it precisely. The winning candidate will be someone that likes to develop efficient tidy processes and can manage a long list of projects and timelines maintaining effective communication and ensuring our project delivery is slick and high quality.

Youll have a profound interest in brands innovation design and communications and a track record of supporting clients with relevant insight.

Are you a leader with the ability to support mentor and inspire better and bolder decisions Can you effectively tell a story that captures the audience no matter what level and brings them along your journey Are you able to work collaboratively as part of a team within a dynamic and challenging environment while maintaining high standards Do you have experience in working with complex client relationships and client issue resolution

Qualifications :

Additional Information :

This role has a marketcompetitive salary with an anticipated base compensation of the following range : $110000$170000. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include a flexible working environment comprehensive health insurance industryleading parental leave life insurance education support and more.

Our Benefits

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90 of the worlds population.

For more information visit NIQ

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center :

Remote Work :

Employment Type :

Fulltime

Key Skills

Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

Experience : years

Vacancy : 1

Salary : $110,000 - $170,000