Demo

Sr. Social Media Innovator

NJ.com
Iselin, NJ Full Time
POSTED ON 4/3/2025
AVAILABLE BEFORE 5/2/2025

Strengthening and empowering all of the communities we serve.


If you've built a social media brand on your own, and you want to take the next step at a forward-thinking media company, OR if you've spent too many years creating engaging social media videos and graphics wondering why your boss doesn't get "it," apply for our first Senior Social Media Innovator position with NJ Advance Media. We've spent years growing our 3-million follower social media audience by creating content from within our core news business, and we're ready to take the next step to reach New Jerseyans. We want to go from being the news organization of record to the news organization of interest, and that's where you come in.


The Senior Social Media Innovator will pitch, develop and create social media videos, series and graphics that our audience will like, share, engage with, and find essential in their daily online lives. We're not looking for someone to retell news stories. We are looking for someone eager and confident to be on camera and show us how to take big swings on TikTok, Instagram, and YouTube. Personality-driven content, recurring series and partnership collabs will be in the mix, and being comfortable in front of the camera is a must. You'll be responsible for diversifying our social media strategy for the present and the future, which includes scaling audience, engagement, and revenue.


In this role, you'll report to our Social Media Manager while working closely with other social and video producers. You'll lead the team on some initiatives and will lead projects that will show our existing team new ways to drive monetization of social media. Our team generally works remotely, although this position will require you to work from our Woodbridge, NJ office as needed and requires reliable transportation to travel within the state as part of the content creation process.

The base salary range for this position is $70,000 - $80,000 annually.


You should apply if you have:

  • At least 5 years working in social media
  • A passion for creating entertaining and shareable content
  • A demonstrated history of building audiences and growing brands
  • The ability to identify content that will engage and grow our audience
  • Proven experience in monetizing through social media
  • An understanding of social media analytics and experience optimizing content
  • The ability to write clean, creative, and engaging copy
  • The ability to solve complex problems and take accountability
  • The ability to manage projects and present information clearly and quickly
  • The ability to work independently as needed and prioritize multiple tasks appropriately
  • Excellent organizational, time management, and communication skills
  • Familiarity with social publishing and listening tools like Social News Desk, Dash Social, Newswhip


Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.


NJ Advance Media is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52 million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.


NJ Advance Media is a company positioned for the future. We embrace the rapidly evolving digital landscape and are committed to developing new solutions across current and emerging media to help advertisers grow their businesses. In addition to flexible advertising opportunities with powerful media vehicles that we represent, we offer custom digital solutions from web and mobile site development, to a sophisticated array of search and social media optimization and targeted display solutions to reach audiences on all platforms.


Our focus is on developing a real-time approach to reporting news, sports and entertainment content for consumption across all platforms and devices throughout New Jersey and Easton, PA. On nj.com and lehighvalleylive.com, we ensure the communities we serve have 24/7 access to the news and information that's most relevant locally, regionally and beyond. Our quality journalism and in-depth coverage is provided locally in The Star-Ledger, The Hunterdon County Democrat, The Times of Trenton, South Jersey Times and The Express-Times.


Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.


If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.


Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

Salary : $70,000 - $80,000

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