Shopper Marketing Manager

About Nonni's

Founded in 1988 as a homage to an Italian grandmother, Nonni's Food Group is the leading Biscotti maker in the world and a recognized producer, marketer, and distributor of branded premium specialty cookies and healthier baked goods in North America. Our brands include Nonni's®, THINaddictives®, and La Dolce Vita®, which are found in grocery, mass, club, and online retailers everywhere.

The Shopper Marketing Manager is responsible for:

Developing national shopper marketing initiatives and campaigns to improve the shopper experience, and to engage and convert the shopper.

Reviewing and approving Customer Marketing team proposals for retailer-specific activation of shopper marketing programs or other retailer-specific initiatives.

Major Responsibilities

• The Shopper Marketing Manager will collaborate with shopper marketing agencies, Marketing Services, Brand and Sales teams to create unique and compelling shopper marketing campaigns
• Lead the development of an insight-based shopper marketing strategy for Ferrara’s non-chocolate and Seasonal businesses
• Lead the development of shopper marketing initiatives and campaigns across the path to purchase, based on shopper insight and strong understanding of retailer strategy
• Gain alignment with key internal stakeholders (Brand Management, Customer Marketing and more) by defining and sharing vison, strategy and paths to execution
• Lead the creative and/or agency teams in designing and reviewing messaging on shopper facing assets such as shippers, display fixtures, in-store point-of-scale, and digital tactics to ensure goals are met
• Develop turnkey shopper marketing programs that can be leveraged by Sales for smaller scale customers
• Approve customer-specific marketing activation to ensure it aligns with brand strategy
• Use shopper research, consumer insights, and an understanding of the retailer strategies/ objectives to define insight-based shopper marketing programs that achieve customer, brand and company goals within the specified class of trade
• Manage and report on the shopper marketing budget, ensuring programs achieve benchmark ROIs
• Manage and develop one direct report

Competencies/Skills/Knowledge Required

• 3-7 years of experience in marketing; shopper or customer marketing/insights role is strongly preferred
• CPG experience desired, but not required
• Experience working with national retailer teams (e.g., category managers, merchants, marketing managers, insight managers, etc..) and marketing agencies
• Knowledge of brand/category portfolio and retail category dynamics; confection experience is a plus
• Ability to tell and sell the story to internal and external customers and agencies.
• Reports to: Marketing Insights and Creative Execution Senior Director

Education and Experience

• BS/BA in Marketing/Business Administration or related field, MBA a plus
• Minimum 3 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership